Marketing and Advertising Requirements. Licensee shall ensure that its advertising, marketing, and promotion of the Licensed Services in no way reduces or diminishes the reputation, image, and prestige of the Licensed Marks or Licensor.
Marketing and Advertising Requirements. Licensee shall:
Marketing and Advertising Requirements. Licensee will: use its best efforts to promote and expand the supply of Licensed Materials throughout the Territory; provide such advertising and publicity as may reasonably be expected to bring the Licensed Materials to the attention of as many purchasers and potential purchasers as possible; and ensure that its advertising, marketing and promotion of the Licensed Materials in no way reduces or diminishes the reputation, image and prestige of the Marks or of products sold under or by reference to the Marks (including, without limitation, the Licensed Materials).
Marketing and Advertising Requirements. Licensee’s advertising, marketing, and promotion of the Products shall not reduce or diminish the reputation, image, and prestige of the Marks.
Marketing and Advertising Requirements. Both Parties shall actively advertise and promote the Technology during the Term, which promotional efforts shall include, without limitation, attending and presenting at industry trade shows, preparing customer mailings and presentations, brochures or other promotional material and references to the Technology on their respective websites. Subject to paragraph 2.3, each Party shall use reasonable commercial efforts during the Term to license or sublicense the Technology, the DSS Licensed Patents, On Demand Services Know-how and/or Ergonomic Licensed Patents in order to generate royalties pursuant to paragraph 6. During the Term, the parties shall confer on a semi-annual basis to review and plan their promotional activities. Each party shall have the right to pre-approve all promotional materials of the other Party, but pre-approval shall not be withheld unreasonably. The Parties shall cooperate and assist each other on all reasonable requests with respect to the aforementioned marketing and advertising efforts. The failure to adhere to one or more provisions of this paragraph 12.1 shall be a material breach of this Agreement.
Marketing and Advertising Requirements. Licensee shall actively advertise and promote the Technology during the Term, which promotional efforts shall include, without limitation, attending and presenting at industry trade shows, preparing customer mailings and presentations, brochures or other promotional material and references to the Technology on Licensee’s websites. During the Term, Licensee shall confer with Licensor on a semi-annual basis to review and plan the Licensor’s promotional activities. Licensor shall have the right to pre-approve all promotional materials, but pre-approval shall not be withheld unreasonably. Licensor shall cooperate and assist Licensee on all reasonable requests with respect to the aforementioned marketing and advertising efforts.
Marketing and Advertising Requirements
