Possibilities of future research Sample Clauses

Possibilities of future research. During the writing of this paper several ideas came to mind for future research. A summary of possibilities will be summed up in this section. First of all, one could work with personas when conducting a similar Kano survey. This allows to study market segmentation. The answers of different segments might be different. A possible subset is dividing the data by innovation and adopter categories: Innovators, early adopters, early majority, late majority and laggards when chatbots are more integrated in our society. Another possibility is to focus on experienced users only or non-experienced users only, as it was clear in our research that some differences were present in their perception on some of the attributes/statements. Second, additionally to the two statements (positive and negative) for every attribute, the respondents could be asked to give a self-stated importance score for each attribute. This adds extra possibilities the analytical methods used with the Kano method. Using the self-stated requirement importance additional, improved graphs and conclusions can be made. This is mentioned in XxXxxxxxx, W. (1993). Third, as chatbots are still a “new” technology, they will be changing a lot the coming years. This might lead to new (yet not invented or different) attributes, that can be used to perform similar research. The importance of some of the current attributes might change as well over time (see “Natural decay of delight”). Fourth, one could test the final model mentioned in this paper again to validate it, using the same attributes at another moment in time. Fifth, the findings found in this paper (or findings after conducting similar Kano research) could be used to perform Quality Function Deployment (Xxxxxxx & Xxxxxx, 1993, Xxxxxxx & Xxxxxxxxxxx, 1998). Finally, this type of research could be done for a specific (type of) chatbot (e.g. after-sales services) to look at what really matters for that type of chatbot opposed the chatbots in general. People might care more or less about certain attributes (such as need of an account, this might not be seen as a reverse attribute when sales are involved).
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