Market Segmentation. Social Media conversation market is huge with Facebook (1.9 billion active users) and Twitter (500 million active users) leading the pack. Frenzs will enter this spectrum of communication with a new flare that is sure to take the global community by storm. Frenzs will be easily differentiated based on four key product distinctions:
1) Xxxxxx has a built in profanity detection feature that prohibits the user from sending or posting a message from a list comprising over 300 words.
2) Frenzs has an inherent nudity detection feature that will not allow nude or illicit images to be posted.
3) Frenzs has a built in feature to automatically detect other languages; allowing for seamless interaction and communication amongst other language users.
4) Frenzs’ hallmark feature is that it provides the end user with a multi-language social media environment that allows for instant communication across multi cultures, and removes the language barrier from the equation. Our initial primary market will be the daily social media user. The primary difference is that now the user will be able to communication with anyone throughout the entire the world without the current inherent barriers that exist today. Once FrenzPro is released a totally new target market segment will also then be available as well, namely the business to customer companies which will use Social Media channels to better connect to their customers. The need for this interaction is mutual. With the social media channels in place, a company can push quality content to the consumers directly. This includes saving money on existing marketing practices utilized by companies for example: printing of large amount of coupons which people receive through their regular mails. Or even better still having the capability to identify a direct target audience from around the globe. By utilizing targeted ads and promotional offers for consumers, companies can bring in more customers and cut down on their costs’ while at the same time increase brand exposure on a global level. In addition, a communication channel can be established in real time with the customers to measure their feedbacks, provide customer support and generate more followers.
Market Segmentation. Motivating The Masses will focus on two markets within the United States, the small business segment (businesses with more than one employee/owner), and the entrepreneur segment, which includes home-based and one-person business operations. Although the company can handle larger organizations, the greatest benefit will come to businesses with under $10 million in annual sales. The majority of these companies are comprised of "technicians" who are gifted in the work of their business, but typically do not have the resources to have in-house staff dedicated to strategic planning, professional development and/or coaching. Our goal is to eventually obtain approximately two-thirds of all our business from the small business segment, since this generates the greatest cash flow. Furthermore, this segment has the lowest percentage of variable costs. The small business segment is considered to be the company's cash cow. Table: Market Analysis Market Analysis 2011 2012 2013 2014 2015 Potential Customers Growth CAGR County A 3% 31,424 32,367 33,338 34,338 35,368 3.00% County B 2% 14,130 14,413 14,701 14,995 15,295 2.00% County C 3% 6,189 6,375 6,566 6,763 6,966 3.00% County D 2% 2,849 2,906 2,964 3,023 3,083 1.99% County E 2% 27,008 27,548 28,099 28,661 29,234 2.00% Total 2.46% 81,600 83,609 85,668 87,780 89,946 2.46% Chart: Market Analysis (Pie)
Market Segmentation. 2 1.5 Product..................................................................................... 2 1.6 Territory................................................................................... 2 1.7 Agencies.................................................................................... 2
Market Segmentation. The definitions of the MEDICAL SEGMENT and the INTERVENTION SEGMENT are included in EXHIBIT I.
Market Segmentation. The market segmentation scheme is fairly straightforward, and focuses on Residential and Commercial customers. The information contained in the customer analysis table is taken directly from the 2007 US Census and clearly shows that the largest market potential is the Residential segment. The Company will focus on new and existing homeowners, landscapers, commercial & residential excavators, and commercial customers. Table: Market Analysis Market Analysis 2010 2011 2012 2013 2014 Potential Customers Growth CAGR Residential 1% 2,380,000 2,403,800 2,427,838 2,452,116 2,476,637 1.00% Commercial 1% 1,033,999 1,044,339 1,054,782 1,065,330 1,075,983 1.00% Total 1.00% 3,413,999 3,448,139 3,482,620 3,517,446 3,552,620 1.00% Chart: Market Analysis (Pie)
Market Segmentation. We are targeting working and business persons within the CBD and family outing as our primary market. Xxx Xxxxx Street is the place to meet and hang out during lunch and after work after school. Due to heavy traffic jam in Nairobi it is common for business persons and working class people to have lunch and supper in Nairobi CBD, and not at home. They tend to flock to food joints in town. Our secondary market segment is the "youth and college students in the CBD." With high human traffic and shopping malls in the vicinity, Xxx Xxxxx Street is the haven for shoppers and job seekers alike. Lastly, Nairobi City is also the destination for tourists staying in the area. The Hilton Hotel, New Xxxxxxx and Six Eighty are a few of the biggest accommodations in Kenya. Tourists will stroll Xxx Xxxxx Street, hunting for the latest trend in fashion and tasty traditional Kenyan foods. Fish Favourite is the alternative for a quick sumptuous meal shopping the fancy boutiques in the area. Working Class Nairobians 15% 500,000 575,000 661,250 760,437 874,503 Business persons in Nairobi 10% 300, 000 330,000 363,000 399,300 439,230 Tourists 20% 200,000 240,000 288,000 345,600 414,720 Chart 2: Market Analysis (Bar Chart at year five) 900000 800000 700000 600000 Number of 500000 Customers 400000 2 Working Class Business Persons Tourists Chart 3: Market Analysis (Bar Chart from year 1 to year five) Potential 500000 Customers 400000 Working Class Business Persons Tourists
Market Segmentation. According to The National Survey of Quilting in America 2003, quilters identified themselves as one of three distinct groups. These groups were identified as: a) beginning quilters, b) intermediate quilters, and c) advanced/expert quilters. Each of these groups has distinct buying patterns and motivations for their quilting. Beginning quilters tend to be occasional quilters. They are more likely to appreciate quilts than they are to actually make them. Seventy-two percent of them plan to spend more time quilting in the future. These women spend $1,135 annually on quilting materials, supplies, books and patterns. Intermediate quilters are divided almost equally between occasional quilters and enthusiastic quilters. Most have attended quilting classes. They use both machine and hand quilting techniques. They spend $1,782 annually on quilting materials, equipment and supplies. Advanced/expert quilters are generally artisans or professional quilt makers. Seventy-eight percent of these women report they spend most of their free time making quilts. Many of them attend guilds and quilt shows. They spend $2,467 annually on quilting materials, equipment and supplies. It is estimated that the number of quilters, in all categories, is increasing at the rate of seven percent per year. This is supported by The National Survey of Quilting In America 2003. Market Segment Analysis Table Potential Customers Growth % 2006 2007 2008 Beginning quilter 7% 395 423 453 Intermediate quilter 7% 2,170 2,322 2,485 Advanced/Expert quilter 7% 1,381 1,478 1,581
Market Segmentation. CITY residents - This segment consists of the permanent residents with an average household size of 2.5 people. The age ranges from infants to retirees with 57% being age 25 and older. Their average household income is $29,072. CITY residents - This segment consists of the permanent residents with an average household size of 3.1 people. The age ranges from infants to retirees with 58% being age 25 and older. Their average household income is $27,777. CITY residents - This segment consists of the permanent residents with an average household size of 3.1 people. The age ranges from infants to retirees with 53% being age 25 and older. Their average household income is $38,453. CITY residents - This segment consists of the permanent residents with an average household size of 2.5 people. The age ranges from infants to retirees with 71% being age 25 and older. Their average household income is $28,642. CITY residents - This segment consists of the permanent residents with an average household size of 4.1 people. The age ranges from infants to retirees with 35% being age 25 and older. Their average household income is $27,976. CITY residents - This segment consists of the permanent residents with an average household size of 3.2 people. The age ranges from infants to retirees with 60% being age 25 and older. Their average household income is $18,904. All market segments visit the store regularly for the grocery needs. COMPANY NAME is open year round for the customer's convenience. With the economic downturn, real estate development has been extremely slow. STATE is a prime area for green energy development. In 2009, a wind turbine farm was created just 15 miles from CITY, which created several temporary jobs and greatly benefited the community. There will be another green energy firm developing later in 2010 and will provide approximately 30 permanent jobs for CITY and outlying community residents. This new project and the short distance to CITY and CITY will attract potential families and increase the number of new residents in the community for a long time to come. Table: Market Analysis Market Analysis 2010 2011 2012 2013 2014 Potential Customers Growth CAGR CITY residents 3% 1,736 1,788 1,842 1,897 1,954 3.00% CITY 3% 474 488 503 518 534 3.02% CITY 3% 240 247 254 262 270 2.99% CITY 3% 469 483 497 512 527 2.96% CITY 3% 298 307 316 325 335 2.97% CITY 3% 60 62 64 66 68 3.18% CITY 3% 30 31 32 33 34 3.18% Chart: Market Analysis (Pie)
Market Segmentation. 4. The Marketing Mix. a. The product life cycle and new product planning. b. Fundamental pricing strategies. c. Distribution strategies.
Market Segmentation. As explained above, the main market segments are: a) individuals (retail customers) accounting for more than 90 percent of our sales, and b) local businesses (corporate customers) which, in terms of purchase orders, typically make larger orders for their employees and business needs. Next illustration shows the market segmentation, taking into account, for conservative purposes, only the potential number of individuals that would order pizza (about 100 thousand residents, or 10 percent of the population in the Local Bay area, plus 500 businesses), and less than 5 percent average growth rate.
