Promotion Strategy. The long-range goal is to gain enough visibility to leverage the product line into other regions and generate inquiries from potential inventors. To do that, V’s Tea Bar needs: Public relations services at $1,000 per month for the next year intended to generate awareness of editors and product information insertions, reviews, etc. It is anticipated that the school fundraising program will generate a fair amount of publicity on its own and will, perhaps, minimize--or even eliminate--the need for a publicist. Advertising at $1,000 per month concentrating on drive time radio. V’s Tea Bar will experiment with different stations, keeping careful track of results. As with the school fundraising program, V’s Tea Bar expects the facilities and signage to be a substantial portion of our advertising. However, in the start- up phase, V’s Tea Bar needs to let people know where to look for the facilities.
Promotion Strategy. During FV’s first year of operation it will hold a grand opening and will organize and sponsor several virtual events. During the grand opening and other events, FV will provide literature with information about the trips and activities. Large national publications will serve as media vehicles for FV advertising. Social media will be heavily used. Local radio stations will also be used. Personal selling will also occur, though phone solicitation will be limited.
Promotion Strategy as one may imagine, the initial media kick-off blitz will be substantial given the size and scope of the Nouveau Kiskeya project. We intend to attack this challenge in a variety of ways to include the following: o Print media – advertising and public relations kick-off blitz to coincide with the announcement of overall project venture and key partnership alliances (to include governmental alliances) o Television media – to coincide with global and national sporting events highlighting Nouveau Kiskeya’s future destination as a global sports venue o Web based advertising – key alliances with search engines, travel web sites (Expedia, Priceline, Orbitz, etc…) and other web based facilities to drive traffic to the Nouveau Kiskeya web page o Travel Industry - traveling market representative who personally meets with key travel industry executives and provides information and data of Nouveau Kiskeya o Worldwide Brokerage Network – sales network to be established based on legal ability to sell and convey property in Haiti. o Government Assisted PR – capitalize on the current initiatives in Haiti to drive business, industry and vacation travel
