Market Analysis Summary. A Multi-language Social Media Platform is a revolutionary and unique concept for exposure to the more than 3.5 billion current active Social Media users. Frenzs is positioned to be the most novel and efficient way of communication both within and to extended national borders. Users are increasingly spending more and more time online on Social Media Networks. The main contender web sites for Social Media interactions are Facebook with 1.9 billion active users, WhatsApp with over 1 billion active users, and although a little farther down the list, but still robustly popular, Twitter, with over 320 million users. Frenzs is positioned to tap into this global phenomenon in an unprecedented fashion. According to Social Times, more than 84% of all Social Media traffic evolves outside of the U.S., and yet there is still an overt fascination with U.S. culture in many parts of the world. This anomaly makes for a perfect storm for Frenzs. The lines of open communication will now be made available to individuals all across the globe. This ill ultimately allow Frenzs to exist in hugely robust and growing marketplace, once again, with virtually little to no competition. YouTube has also developed a large following with over 1 billion users. The market outlook begins to be even more appealing for the future release of products such as FrenzsPro, which will specifically be designed as either a stand-a-lone or new product option within Frenzs. This will open the gates for businesses and professional organizations alike to showcase their products and messages to both a targeted and global marketplace. The use of Social Networks for business has steadily been on the rise for nearly the past ten years. See statistics below: The influence of Social Media networks is increasing day by day. Different age groups have differentiated themselves for the usage of social media networks. For ages 25 and above, Social networks are a medium to connect with old friends, colleagues and relatives; a place where people can stay in contact with family and friends. While this younger generation is vibrant on social media sites, for them it is a medium to manage their complex social lives. With so many users, there 'likes' of fan pages and ‘followings’ of the brands and interest, one can only imagine the amount of direct user related data which is available through social networking sites. The major core of Social Media marketing is based on utilizing the existing data (number of followers, the...
Market Analysis Summary. Consumer expenditures for traditional food in Xxxxx xxxx during the end of the year 2009, following the growing healthy eating culture where people are now focusing on white meat such as fish and chicken and traditional vegetables as opposed to fast foods. The increasing number of new establishments such as traditional food franchises, fancy restaurants and gourmet bakeries around Kenya has shown a significant growth in this sector. Food spending is around 56% of total consumer expenditures in Kenya, and consumer spending on leisure and recreation made up of 13% of total consumer spending. A much broader appeal exists for weekend slots because those are the days when most of our core target market enjoys the family day activities. • Age – working and business class people • Family unit - We will also appeal to families (young families) with children. • Gender - We will target both sexes, with a slight skew for females due to their higher attention to dietary concerns. • Income - We will appeal to the medium income individuals and to all in the lower medium income bracket. Our concept will have very broad appeal. It is our goal to be the destination for traditional food cravings. According to a recent public survey of people 25 - 60 years old, 80% of those interviewed like traditional food. 90% of them like traditional food on a regular basis, and 10% of them claimed that they like traditional food "very much" or "love" traditional food. The survey also provided the following particular reasons for the increasing popularity of traditional food: • People have 52 weekends a year. Most of Kenyans love to window shop, and when they do strolling around the shopping district, they need a quick healthy food to accommodate their activities. • White-collar workers in offices have stopped during lunch, and fish variaties food joints in the vicinity. • Business people have income that they can spend of buy good food and receive value for their money. Traditional food is naturally their first choice, because of the brand building effort that heavily targets their age group. • Eating out still remains as Kenyan’ common habit of life. They do not perceive traditional food as a luxury, and they enjoy it by bringing their family and friends, especially if they have smaller kids.
Market Analysis Summary. The broad target market for [YOUR COMPANY NAME] includes the entire population of military veterans and people who have come across hard times and need assistance because of death, illness, or financial difficulties who are now located in and around the [YOUR CITY], [YOUR STATE/PROVINCE] area. If the Company can effectively reach the target market segment of individuals in need of their housing and services, and provide them with the quality and conveniences that are most important to them, revenues should increase annually as is projected. For future revenues to reach projected levels, management must keep in tune with what is important to the target market and make certain it is providing those in need with what is important. This can be done by listening carefully to the feedback coming from within the tenants and the community. In the affordable housing industry, potential tenants require these important characteristics of service providers: • Housing locations that are in close proximity to other service providers whom with they frequent, such as hospitals, free clinics, community food pantries, and other various service providers. • Good to excellent value (quality compared to price) of housing. • Safety and security in and around the housing facility. • Educational information that is pertinent, easy to understand, and that satisfies the needs and expectations of attendees. • Personal information that is kept private. • Favorable word-of-mouth of the Foundation's housing and educational offerings. • Impeccable customer service through quick response to inquiries and feedback.
5.1 Market Segmentation Several market groups (segments) have been identified as critical targets for the continued success of [YOUR COMPANY NAME]. The definition of each market group (segment) is: Primary Market - This segment consists of the Foundation's repeat tenants and educational followers. The objective will be to find ways to further develop repeat tenants and attendees that are extremely loyal and provide positive feedback and word-of-mouth advertising of the services provided. Secondary Market - This segment consists of first-time tenants and attendees. The objective will be to find ways to further develop first-timers into repeat tenants and attendees since many may come for the first time with some apprehension. Tertiary Market - This segment consists of all persons needing the assistance, education, and housing being provided by [YOUR COMPANY NAME]. The Foundation...
Market Analysis Summary. The Local Bay area is a growing low-to-middle-class area, counting more than one million residents. There are about five hundred businesses close to our location. Most of these residents are families of three or more. The average income for the area is $45,000. The boom in the area is primarily in response to new business and employment opportunities in the city's Local Bay Industrial Park. Similar food service businesses that traditionally do well with this population have proved the potential for Take-Out Pizza, Inc. With continued growth in the area, opportunities to serve the Local Bay residents will increase. The company will sell to individuals, but it will also accept some occasional catering jobs to individuals and companies in the area. We estimate that over 90 percent of our sales will go to individuals (retail customers) and the remaining balance to existing and future businesses (corporate customers). However, it is important to note that, typically, corporate customers make larger orders for their employees' needs or special business events.
Market Analysis Summary. The broad target market for the Company includes [YOUR CITY], [YOUR STATE/PROVINCE]. Research indicates that the national economy is beginning to strengthen and that sales should increase annually from current levels as long as the products we offer are of high quality and the service we provide is performed with excellence. Of particular interest to customers seeking the products provided by [YOUR COMPANY NAME] are: • Easily accessible location • Ample free parking • Excellent product quality and a wide, varied selection • Fair pricing so value is realized for the money spent • Friendly, courteous, smiling staff
5.1 Market Segmentation Several market groups (segments) have been identified as critical targets for the continued success of [YOUR COMPANY NAME]. The definition of each market group (segment) is:
Market Analysis Summary. [YOUR COMPANY NAME] is located in [YOUR CITY]. The Company will purchase distressed properties, renovate and resell or rent in [YOUR CITY]. [CITY]- As of the census of 2000, there were 654,880 people, 266,294 households, and 166,167 families residing in the county. [CITY] - As of the census of 2000, there were 184,006 people, 72,558 households, and 50,137 families residing in the county. [CITY]- As of the census of 2000, there were 82,092 people, 30,168 households, and 22,988 families residing in the county. [CITY]- As of the census of 2000, there were 23,354 people, 8,743 households, and 6,539 families residing in the county. [CITY]- As of the census of 2000, there were 32,960 people, 12,569 households, and 9,099 families residing in the county. [CITY]- As of the census of 2000, there were 48,258 people, 17,410 households, and 11,821 families residing in the county. [CITY]- As of the U.S. Census in 2000, there were 157,882 people, 59,700 households, and 39,163 families residing in the county. [CITY]- As of the U.S. Census in 2000, there were 451,086 people, 174,570 households, and 121,675 families residing in the county. The Foundation estimates it will take 8 months from purchase to renovate and sell or rent a home based on their experience in the market over the last 3 years.
Market Analysis Summary. The Family- Since XxXxxxxxx'x is family owned, family is important to us. We focus on the family because we are firm believers in the old adage "The family that plays together, stays together." We also believe that families that eat dinner together are more likely to be a happy and healthy family. By providing healthy menus for our guests we feel pride in taking part in helping to create happy memories and healthy families. The Local Business Community- Being located in the heart of the business district XxXxxxxxx'x provides a fast, work friendly, and easily accessed environment for our local business people to enjoy a quiet lunch/dinner, or business meetings. The Sports Enthusiast- Sports are a big part of many people's lives. That is why we focused on this group by providing a fun and relaxing environment for them to enjoy themselves.
Market Analysis Summary. We have been selling to our clients, small restaurants, butchers and individuals. Once we expend our handling facilities we will receive commitment from large distributors to sell more than $350,000US of product for the year. There are several large grocery chains that have been approached and are in various stages of interest in carrying the Sepun Abattoir line of product.
Market Analysis Summary. The market for security guard services includes building management companies, retail businesses, event venues, and other businesses. The private security industry in South Africa is among the largest in the world, with over 9,000 registered companies, 450,000 registered active private security guards and a further 1.5 million qualified (but inactive) guards; many times the available personnel than the combined South African police and army. More is being spent by South African citizens on private security than ever before, R45- billion a year, to be exact. That's a third more than the government spent on the police last year, making South Africa's private security industry the fourth largest in the world per capita. The continuing and growing concerns about security brought on by international terrorism are also expected to contribute to growth in the industry. Of the potential targets available in Krugersdorp, YLSS will focus on building management companies and retail businesses at the outset. These businesses require steady security needs and serving them is simpler than serving special events.
Market Analysis Summary. Finally Voyage plans to focus its initial efforts on virtual tourism would fall primarily under the leisure travel category. Revenues from leisure travel earned by U.S. travel agencies exceed $50 billion annually.
