Right to Promote Products Sample Clauses

Right to Promote Products. NOVAVAX hereby grants to KING and its Affiliates, the exclusive right and license to promote, market, distribute and sell the Products within the Territory during the Term of this Agreement, upon and subject to the terms and conditions set forth in this Agreement. NOVAVAX shall not, nor shall it permit its Affiliates, sublicensees, or any other party to, promote, market, distribute or sell the Products within the Territory during the Term of this Agreement. KING agrees to use Commercially Reasonable Efforts to obtain regulatory authority to market and sell the Products within such countries in the Territory as KING determines in its reasonable judgment is reasonable and, after obtaining such regulatory authority, to use Commercially Reasonable Efforts to promote, market, offer-to-sell and sell the Products in the Territory, in such a manner as to effectuate KING's and NOVAVAX's purposes in this Agreement.

Right to Promote Products. 2 2.3 Trademark.....................................................2 2.4

Right to Promote Products. Restriction on Advertising. Concessionaire shall have the right, without the prior consent of the Executive Director, to promote Concessionaire's brand-name products on its packaging and available for sale within the Premises in accordance with Section 5.15 of this Agreement. Receipts for any revenue generated in connection with such promotion shall be subject to the "Percentage Fee" as described in Section 4.1.2 hereof. Concessionaire acknowledges that City has entered in an exclusive agreement with a third party with respect to commercial advertising within the Airport and the Terminals. Accordingly, except as permitted under this Section with respect to promotion of brand-name product packaging and signs within the Premises otherwise in compliance with this Agreement, Concessionaire acknowledges and agrees that Concessionaire has no rights (a) to advertise or promote its products outside of the Premises, (b) to advertise or promote the products of any third party, or (c) participate in any non-City sponsored marketing income program at the Airport. Concessionaire hereby agrees to indemnify, defend and hold City and City Agents (hereinafter defined) harmless from and against any actions, causes of action, charges, claims, costs, damages, demands, expenses (including attorneys' fees, costs of court and expenses incurred), fines, judgments, liabilities, liens, losses, or penalties of every kind and nature whatsoever (collectively, "Claims") City may suffer or incur as a result of Concessionaire's violation of this Section. Concessionaire hereby assigns to City and agrees to pay to City as Additional Rent hereunder any fees, compensation or other revenue received by Concessionaire, directly or indirectly, from any such advertising or product promotion in violation of this Section. For purposes of this Agreement, "advertising" shall mean fixed and dynamic advertising display signage, as well as marketing income programs (including, but not limited to, sponsorships, events, product rights, licensing, naming rights and branding) at locations outside the Premises and, except to the extent approved in advance in writing by Executive Director, at locations within each Unit with respect to products not sold by Concessionaire within such Unit.