Serviceable Available Market Sample Clauses

Serviceable Available Market. EU market‌ The scope of this deliverable has been on European countries. The EU market represents an excellent opportunity for ESRIUM’s solution since it covers a total of 8,513,717 km, which represents approximately 26% of the total global road network. Furthermore, the market for road-wear mapping in Europe is estimated to be valued at 85,137,170 euros, every time mapping is done. If we follow our previous assumption, that mapping is done 2 times each year, the market for Europe will be estimated at 170,274,340 euros. Thus, the potential revenue depends on the number of times the road-wear map is updated, meaning that if the mapping is done once a year, then the total kms are multiplied by 10 euros, but if the procedure is done twice a year, then the total kms are doubled, hence when multiplied by the price, we get a higher revenue. Clearly, the more often the mapping is performed, the more revenue ESRIUM can get. Furthermore, Europe has been developing efforts to expand their technology levels across the region, specifically growing Intelligent Transport System technologies for road maintenance and management. Coordinated actions and government regulations at EU level has been undergoing to deploy a continuous and harmonized cross border services for travel information and traffic management. For instance, in 2010 the European Commission launched the Directive 2010/40/EU which has been reviewed every 5 to 3 to establish a framework for the deployment for ITS in the road transport section and keep track of EU members progresses on ITS. National reports of ITS progresses can be found on the European Commission website. On the other hand, as we mentioned before, European ITS market was forecasted to reach a market size of 14 billion euros by 2022. Countries like UK and Germany dominated the scene for road telematics. In addition, the next table shows an estimation of road-ware mapping market size by European country. Following the same procedure as before, depending on the total km of each country and assuming mapping is done twice a year, market sizes are shown in Table 16. # Country Motorway Paved Unpaved Total (km) Total euros (revenue) 1 Albania 323 12,920 5,080 18,000 360,000 2 Andorra 0 198 71 269 5380 3 Armenia 0 7,558 234 7,792 155,840 4 Austria 2,249 200,000 - 200,000 4,000,000 5 Azerbaijan 99 29,210 29,931 59,141 1,182,820 6 Belarus 815 94,797 - 94,797 1,895,940 7 Belgium 1,763 120,514 33,498 154,012 3,080,240 8 Bosnia and Herzegovina 205 19,426 ...
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