Targeting the General Public Sample Clauses

Targeting the General Public. CompBioMed deliverable D3.2 Dissemination Action Plan outlines our approach to targeting the general public. The most prominent activity aimed at the general public is CompBioMed’s “The Virtual Human” IMAX event at the London Science Museum, as described in Section 7.2.1. Each of the tables in this document lists the type of audience reached by each piece of material or activity, including the general public.

Targeting the General Public. Communicating complicated science to the general public is a challenging, yet rewarding and important endeavour. In CompBioMed, many of our activities were targeted at the general public, 46 dissemination activities were targeted at the general public in the second half of the project, each of these are listed amongst the items in Appendix 9. 44 such activities were undertaken in the first half, bringing the total to 90. In the latter half of the project, much of the general public dissemination activity was centred around the Virtual Humans film, which was specifically designed for communicating the key concepts of computational biomedicine, and of CompBioMed, to the xxxxxx. In fact, 43 items of dissemination activity in the second half of the project involved showing or linking to the Virtual Humans video. Some highlights amongst the general public targeted dissemination in months 18-36 of the project include: • Xxxxxx Xxxxxxxx (UvA) and Xxxxx Xxxxxxx (UCL) gave a lecture and debate on "Your digital twin: closer than you think" at a UvA University Day to the public. • Xxxxx Xxxxxxx (Oxford) gave an interview appearance on a feature on women in science on the Xxxxxxx Xxxxxx show on TalkRadio. • A screening of the Virtual Humans video during the Dutch TV programme “De Wereld Xxx Xxxxxx”, with reported viewer estimates of 1,000,000 • A link to the Virtual Humans video in an article in “The Healthy Food Guide” print magazine to a subscriber base of 45,000 • Postings of the Virtual Humans film on YouTube channels, amassing 11,438 views • The Virtual Humans film was screened at the 5th Raw Science Film Festival in Los Angeles. • The Virtual Humans film was screened at the AFO (Academic Film Olomouc) Festival of Science in the Czech Republic. • The Virtual Humans film was screened at the 2018 SCINEMA International Science Film Festival. • The Virtual Humans film was screened at the "Building A Virtual Human" at the Cheltenham Science Festival 2018, UK. • The Virtual Humans film was shown to school children in six schools across the Netherlands and Italy. • As discussed in Section 0, we created and updated a page dedicated to general public visitors to the CompBioMed website. For further examples and some exciting future plans, see Section 7.1.5, for the full list of items see throughout Appendix 9. This wide-ranging set of targeted activities reached a vast number of the general public with high impact content throughout the project.