The Mobile Multimedia Alliance and the MMS Sample Clauses

The Mobile Multimedia Alliance and the MMS. (a) As soon as practicable after the Closing, DoCoMo and AT&T Wireless (the “Alliance Partners”) shall form a mobile multimedia alliance (the “Alliance”) on the terms and conditions described in this Article V, having the goals described in Section 5.1(b). Pursuant to the Alliance, each of the Alliance Partners shall cooperate in operational and technological matters affecting the delivery of i-mode mobile multimedia services to subscribers, as well as the development and delivery of i-mode mobile multimedia content and applications. (b) The Alliance will have the following goals: (i) to develop wireless internet access and related mobile multimedia applications and services from wireless phones and other wireless access devices based on DoCoMo’s i-mode and multimedia expertise, experience, know-how and technology; (ii) to achieve synergies with AT&T Wireless’ mobility division, including to develop and provide advanced data and multimedia services offerings that create and enhance customer loyalty and create new revenue sources for AT&T Wireless; and (iii) to accelerate the growth of each Alliance Partner’s existing mobile multimedia and data service businesses by utilizing each other’s current and future technology, experience and know-how in their respective Home Territories. (c) As soon as practicable following the Closing (and with the Alliance Partners using commercially reasonable efforts to do so within three months of Closing), AT&T Wireless shall form a wholly owned subsidiary (which subsidiary may be a limited liability company, corporation or other entity), which will be wholly owned and controlled (directly or indirectly) by AT&T Wireless (such entity is referred to herein as the “MMS”). The MMS will be responsible for the development and commercialization of i-mode mobile multimedia content and applications over the AT&T Wireless network in the AT&T Wireless Home Territory.
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