Common use of The Program Clause in Contracts

The Program. The sponsorship package described in this letter will extend to all areas of the Siegxx Xxxe that are made publicly available during the Term. To underscore, The Vitamin Shoppe shall, during the Term, be the [*****]. Time Inc. New Media shall prominently display the following tag line on the home page: "Sponsored by The Vitamin Shoppe". Time Inc. New Media shall prominently display the same such tag line on each other page of the Siegxx Xxxe (where space is available; provided that such space will be available on a majority of such other pages of the Siegxx Xxxe). [*****]. During the Term, The Vitamin Shoppe will be the Siegxx Xxxe's sole and exclusive commerce partner for the sale of vitamins and supplements, and [*****] commerce-based buttons on the Siegxx Xxxe (other than those from The Vitamin Shoppe) will themselves promote vitamins or supplements sold by a third party. The Siegxx Xxxe may, however, from time to time during the Term, include commerce-based buttons that promote the products or services of a third party who sells vitamins or supplements; provided that any such commerce-based buttons do not themselves promote vitamins or supplements and any commerce-based buttons that do promote vitamins or supplements are located one or more clicks away from the Siegxx Xxxe. Hyperlinks to The Vitamin Shoppe's website will be placed prominently on the navigational frame that appears on virtually all pages of the Siegxx Xxxe. We will also prominently include a branded logo link on the navigational frame. In the event the Siegxx Xxxe contains within its editorial text commerce-based hyperlinks (that are typically displayed in green and are to be distinguished from editorial hyperlinks which are typically displayed in blue and from commerce-based buttons) [*****]. At Time Inc. New Media's written request, The Vitamin Shoppe will develop and maintain within its website certain customized page(s) which will feature and offer for sale selected brands, which brands shall be introduced with the words "as discussed by" or "as seen on" or such other language as may be designated by Time Inc. New Media in its sole discretion. The customized page(s) will consist of no fewer than one (1) page, after which a visitor may be taken into the main portion of The Vitamin Shoppe website. Users who click the tagline, a banner advertisement, marketing button or other equivalent promotion of The Vitamin Shoppe while on the Siegxx Xxxe will be automatically linked to such customized page(s) as the initial page(s) they view on The Vitamin Shoppe's website. The content of such customized pages shall be mutually agreed upon the parties. Such customized pages will only be accessible by users who access The Vitamin Shoppe website by way of a link from the Siegxx Xxxe.

The Program. The sponsorship package described in this letter will extend Currently, Time Inc. New Media expects to all make the following areas of the Siegxx Xxxe that are made Ask Dr. Xxxx xxxsite publicly available on the World Wide Web of the Internet during the Term. To underscore, The Vitamin Shoppe shall, during the Term, be the [*****]: Daily Q&A Vitamin Advisor Editorial Links Page Vitamin Search Archives Area Webcast Page* Herbal Medicine Chest Weekly Newsletter * We are considering discontinuing the Webcast Page from the Ask Dr. Xxxx xxxsite. Time Inc. New Media shall prominently display In addition, The Vitamin Shoppe's role as the sole sponsor and exclusive banner advertiser will extend to the Eight Week Program area of the Ask Dr. Xxxx xxxsite, but only to the extent such area is made available to all users of the Ask Dr. Xxxx xxxsite at no additional fee. However, this will not extend to any "premium" offerings (i.e., made available for a fee and/or offered only to a select group of users) of the Eight Week Program, including without limitation, a "premium" e-mail offering of such program. To underscore The Vitamin Shoppe's role as the sole sponsor and exclusive banner advertiser of the Ask Dr. Xxxx xxxsite on the Pathfinder Network, we will add the following tag line on the home page: page and each other page of the Ask Dr. Xxxx xxxsite (where space is available): "Sponsored by The Vitamin Shoppe". Time Inc. New Media shall prominently display the same such tag line on each No other page sponsors or banner advertisers will appear in those areas of the Siegxx Xxxe (where space is available; provided that such space will be available Ask Dr. Xxxx xxxsite listed above after the exclusive sponsorship starts on a majority of such other pages of the Siegxx Xxxe)January 1, 1999. [*****]. During the Term, The Vitamin Shoppe will be the Siegxx XxxeAsk Dr. Well website's sole and exclusive commerce partner for the sale of vitamins and supplements, and [*****] commerce-based buttons on although the Siegxx Xxxe (other than those from The Vitamin Shoppe) will themselves promote vitamins or supplements sold by a third party. The Siegxx Xxxe Ask Dr. Xxxx xxxsite may, however, from time to time during the Termcalendar year 1999, include commerce-based buttons that promote the products or services of other than vitamins and supplements. In the event, however, that a third party who sells vitamins or supplements; provided that any such commercewith whom Time Inc. New Media has a pre-based buttons do not themselves promote vitamins or supplements and any existing relationship desires to have commerce-based buttons that do promote vitamins or supplements are supplements, such buttons shall be located one [*****] or more clicks away from the Siegxx XxxeAsk Dr. Xxxx xxxsite. Hyperlinks to The Vitamin Shoppe's website will be placed prominently on the navigational frame that appears on virtually all pages places of the Siegxx XxxeAsk Dr. Xxxx xxxsite, and within the Vitamin Advisor. We will also prominently include a branded logo link on the navigational frame. In the event the Siegxx Xxxe Ask Dr. Xxxx xxxsite contains within its editorial text commerce-based hyperlinks (that are typically displayed in green and are to be distinguished from editorial hyperlinks which are typically displayed in blue and from commerce-based buttons) [*****]that point to third party websites, such hyperlinks shall not directly point directly (i.e., upon one click) to a page that promotes vitamins or supplements. At Time Inc. New Media's written request, The Vitamin Shoppe will develop and maintain within its website certain a customized page(s) which will feature and offer for sale only selected brands, which brands shall be introduced with the words "as discussed by" or "as seen on" or such other language as may be designated by Time Inc. New Media in its sole discretion. The customized page(s) area will consist of no fewer than one (1) page, after which a visitor may be taken into the main portion of The Vitamin Shoppe website. Users who click the tagline, a banner advertisement, marketing button or other equivalent promotion of The Vitamin Shoppe while on the Siegxx Xxxe will be automatically linked to such customized page(s) as the initial page(s) they view on The Vitamin Shoppe's website. The content of such customized pages shall be mutually agreed upon the parties. Such customized pages will only be accessible by users who access The Vitamin Shoppe website by way of a link from the Siegxx Xxxe.Ask Dr. Xxxx xxxsite

The Program. The sponsorship package described in this letter will extend to all areas of the Siegxx Xxxe that are made publicly available during the Term. To underscore, The Vitamin Shoppe shall, during the Term, be the [*****]sole sponsor and exclusive banner advertiser of the Siegxx Xxxe on the TINM Network. Time Inc. New Media shall prominently display the following tag line on the home page: "Sponsored by The Vitamin Shoppe". Time Inc. New Media shall prominently display the same such tag line on each other page of the Siegxx Xxxe (where space is available; provided that such space will be available on a majority of such other pages of the Siegxx Xxxe). [*****]. During the Term, The Vitamin Shoppe will be the Siegxx Xxxe's sole and exclusive commerce partner for the sale of vitamins and supplements, and [*****] commerce-based buttons on the Siegxx Xxxe (other than those from The Vitamin Shoppe) will themselves promote vitamins or supplements sold by a third party. The Siegxx Xxxe may, however, from time to time during the Term, include commerce-based buttons that promote the products or services of a third party who sells vitamins or supplements; provided that any such commerce-based buttons do not themselves promote vitamins or supplements and any commerce-based buttons that do promote vitamins or supplements are located one or more clicks away from the Siegxx Xxxe. Hyperlinks to The Vitamin Shoppe's website will be placed prominently on the navigational frame that appears on virtually all pages of the Siegxx Xxxe. We will also prominently include a branded logo link on the navigational frame. In the event the Siegxx Xxxe contains within its editorial text commerce-based hyperlinks (that are typically displayed in green and are to be distinguished from editorial hyperlinks which are typically displayed in blue and from commerce-based buttons) [*****]. At Time Inc. New Media's written request, The Vitamin Shoppe will develop and maintain within its website certain customized page(s) which will feature and offer for sale selected brands, which brands shall be introduced with the words "as discussed by" or "as seen on" or such other language as may be designated by Time Inc. New Media in its sole discretion. The customized page(s) will consist of no fewer than one (1) page, after which a visitor may be taken into the main portion of The Vitamin Shoppe website. Users who click the tagline, a banner advertisement, marketing button or other equivalent promotion of The Vitamin Shoppe while on the Siegxx Xxxe will be automatically linked to such customized page(s) as the initial page(s) they view on The Vitamin Shoppe's website. The content of such customized pages shall be mutually agreed upon the parties. Such customized pages will only be accessible by users who access The Vitamin Shoppe website by way of a link from the Siegxx Xxxe.

The Program. The sponsorship package described in this letter will extend to all areas of the Siegxx Xxxe that are made publicly available during the Term. To underscore, The Vitamin Shoppe shall, during the Term, be the [*****]sole sponsor and exclusive banner advertiser of the Siegxx Xxxe on the TINM Network. Time Inc. New Media shall prominently display the following tag line on the home page: "Sponsored by The Vitamin Shoppe". Time Inc. New Media shall prominently display the same such tag line on each other page of the Siegxx Xxxe (where space is available; provided that such space will be available on a 2 CONFIDENTIAL MATERIALS OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. ASTERISKS DENOTE OMISSIONS. majority of such other pages of the Siegxx Xxxe). [*****]No other sponsors or banner advertisers will appear in any areas of the Siegxx Xxxe that are made publicly available during the Term. During the Term, The Vitamin Shoppe will be the Siegxx Xxxe's sole and exclusive commerce partner for the sale of vitamins and supplements, and [*****] commerce-based buttons on the Siegxx Xxxe (other than those from The Vitamin Shoppe) will themselves promote vitamins or supplements sold by a third party. The Siegxx Xxxe may, however, from time to time during the Term, include commerce-based buttons that promote the products or services of a third party who sells vitamins or supplements; provided that any such commerce-based buttons do not themselves promote vitamins or supplements and any commerce-based buttons that do promote vitamins or supplements are located one or more clicks away from the Siegxx Xxxe. Hyperlinks to The Vitamin Shoppe's website will be placed prominently on the navigational frame that appears on virtually all pages of the Siegxx Xxxe. We will also prominently include a branded logo link on the navigational frame. In the event the Siegxx Xxxe contains within its editorial text commerce-based hyperlinks (that are typically displayed in green and are to be distinguished from editorial hyperlinks which are typically displayed in blue and from commerce-based buttons) [*****]. At Time Inc. New Media's written request, The Vitamin Shoppe will develop and maintain within its website certain customized page(s) which will feature and offer for sale selected brands, which brands shall be introduced with the words "as discussed by" or "as seen on" or such other language as may be designated by Time Inc. New Media in its sole discretion. The customized page(s) will consist of no fewer than one (1) page, after which a visitor may be taken into the main portion of The Vitamin Shoppe website. Users who click the tagline, a banner advertisement, marketing button or other equivalent promotion of The Vitamin Shoppe while on the Siegxx Xxxe will be automatically linked to such customized page(s) as the initial page(s) they view on The Vitamin Shoppe's website. The content of such customized pages shall be mutually agreed upon the parties. Such customized pages will only be accessible by users who access The Vitamin Shoppe website by way of a link from the Siegxx Xxxe.

The Program. Currently, Time Inc. New Media expects to make the following areas of the Ask Dr. Xxxx xxxsite publicly available on the World Wide Web of the Internet during the calendar year 1999: Daily Q&A Vitamin Advisor Editorial Links Page Vitamin Search Archives Area Webcast Page* Herbal Medicine Chest Weekly Newsletter [*****] In addition, The sponsorship package described in this letter Vitamin Shoppe's role as the [*****] and [*****] banner advertiser will extend to all areas the [*****] Week Program area of the Siegxx Xxxe that are Ask Dr. Xxxx xxxsite, but only to the extent such area is made publicly available during to all users of the Term. To underscore, The Vitamin Shoppe shall, during the Term, be the Ask Dr. Xxxx xxxsite at [*****]. Time Inc. New Media shall prominently display However, this will not extend to any "premium" offerings (i.e., made available for a fee and/or offered only to a select group of users) of the [*****] Week Program, including without limitation, a "premium" e-mail offering of such program. To underscore The Vitamin Shoppe's role as the [*****] and [*****] banner advertiser of the Ask Dr. Xxxx xxxsite on the Pathfinder Network, we will add the following tag line on the home page: page and each other page of the Ask Dr. Xxxx xxxsite (where space is available): "Sponsored by The Vitamin Shoppe". Time Inc. New Media shall prominently display the same such tag line on each other page [*****] sponsors or banner advertisers will appear in those areas of the Siegxx Xxxe (where space is available; provided that such space will be available Ask Dr. Xxxx xxxsite listed above after the [*****] sponsorship starts on a majority of such other pages of the Siegxx Xxxe). [*****]. During the Term, The Vitamin Shoppe will be the Siegxx XxxeAsk Dr. Well website's sole and exclusive commerce partner [*****] for the sale of vitamins and supplements, and [*****] commerce-based buttons on although the Siegxx Xxxe (other than those from The Vitamin Shoppe) will themselves promote vitamins or supplements sold by a third party. The Siegxx Xxxe Ask Dr. Xxxx xxxsite may, however, from time to time during the Termcalendar year 1999, include commerce-based buttons that promote the products or services of other than vitamins and supplements. In the event, however, that a third party who sells vitamins or supplements; provided that any such commercewith whom Time Inc. New Media has a pre-based buttons do not themselves promote vitamins or supplements and any existing relationship desires to have commerce-based buttons that do promote vitamins or supplements are supplements, such buttons shall be located one [*****] or more clicks away from the Siegxx XxxeAsk Dr. Xxxx xxxsite. Hyperlinks to The Vitamin Shoppe's website will be placed prominently on the navigational frame that appears on virtually all pages [*****] places of the Siegxx XxxeAsk Dr. Xxxx xxxsite, and within the Vitamin Advisor. We will also prominently include a branded logo link on the navigational frame. In the event the Siegxx Xxxe Ask Dr. Xxxx xxxsite contains within its editorial text commerce-based hyperlinks (that are typically displayed in green and are to be distinguished from editorial hyperlinks which are typically displayed in blue and from commerce-based buttons) [*****]. At Time Inc. New Media's written request, The Vitamin Shoppe will develop and maintain within its website certain a customized page(s) which will feature and offer for sale only selected brands, which brands shall be introduced with the words "as discussed by" or "as seen on" or such other language as may be designated by Time Inc. New Media in its sole discretion. The customized page(s) area will consist of no fewer than one (1) page[*****], after which a visitor may be taken into the main portion of The Vitamin Shoppe website. Users who click the tagline, a banner advertisement, marketing button or other equivalent promotion of The Vitamin Shoppe while on the Siegxx Xxxe will be automatically linked to such customized page(s) as the initial page(s) they view on The Vitamin Shoppe's website. The content of such customized pages shall be mutually agreed upon the parties. Such customized pages will only be accessible by users who access The Vitamin Shoppe website by way of a link from the Siegxx Xxxe.Ask Dr. Xxxx xxxsite