UV Logo; Placement. Licensee shall ensure that the UV logo (which logo shall link to xxx.xxxx.xxx) (the “UV Logo”) is prominently featured in Licensee’s marketing and promotional materials. Without limiting the foregoing, Licensee shall (a) with respect to those web pages that enable consumers to set-up their Licensed Service accounts, (i) include a link to the UV account creation page (presently xxxxx://xx.xxxx.xxx/ssp/public/registrationStep1Page.jsf) (the “UV Account Set-Up Link”), (ii) invite users who have already created UV accounts to link such UV accounts to their Licensed Service accounts and (iii) enable users to link their UV accounts to their Licensed Service accounts (including where such UV accounts were created through other UV-enabled services); (b) on the various home pages of the Licensed Service, include the UV Logo, UV Account Set-Up Link and a link to an educational page about UltraViolet to be created by Licensee (such page to also include the UV Account Set-Up Link and instructions on how to link a UV account with a Licensed Service account); (c) on the Licensed Service product detail page of every UV Included Program, include the UV Logo; and (d) subject to applicable law, promote UltraViolet through periodic communications to customers and prospective customers in Licensee’s marketing database (including all Non-UV Customers) that detail the benefits of UltraViolet and include the UV Logo. For the avoidance of doubt, for each Included Program, Licensee shall present on the Licensed Service one SKU only (i.e., each platform of the Licensed Service shall have a single product detail page for each Included Program, not separate product detail pages for UV and non-UV transactions therefor) and include the UV Logo if such Included Program is available as a UV Included Program. User Displays. With respect to each user display on the Licensed Service (e.g., “My Videos”, “Media Library,” locker view, or other collection of audiovisual programs) that lists Included Programs (each, a “User Display”): (a) for each Included Program not acquired and viewable by the user on a DHE basis (e.g., if acquired on a subscription or advertising-supported basis through a separate agreement, or if the user has expressed interest (e.g., a wishlist) without completing a transaction) listed in such User Display, if any, box art may be displayed only if an option to purchase such Included Program is also offered to the user; and (b) the User Display must clearly indicate whether...
UV Logo; Placement. Comcast shall ensure that the UV logo (which logo shall link to the xxx.xxxx.xxx) (the “UV Logo”) is prominently featured in such marketing and promotional materials as agreed between the parties. Without limiting the foregoing, Comcast shall (a) with respect to those pages that enable consumers to set-up his/her Licensed Service Account, use commercially reasonable efforts to also (i) include a link to the UV Account creation page located at xxxxx://xx.xxxx.xxx/ssp/public/registrationStep1Page.jsf (the “UV Account Set-Up Link”) and (ii) invite users (who have already created UV Accounts) to complete the UV Licensed Service Accounts Linking Process; (b) on the various home pages of the Licensed Service, include the UV Logo, UV Account Set-Up Link and a link to an educational page about UltraViolet to be created by Comcast (such page to also include the UV Account Set-Up Link and instructions on how to complete the UV Licensed Service Accounts Linking Process); (c) on the product detail page of every Included Program, include the UV Logo and UV Account Set-Up Link; and (d) promote UltraViolet through quarterly email blasts to members in Comcast’s marketing database (including all Standard DHE Customers) that detail the benefits of UltraViolet and include the UV Logo, the UV Account Set-Up Link and instructions on how to complete the UV Licensed Service Accounts Linking Process. The parties shall agree upon the execution and timing of such obligations set forth in this Section 13.11.
