Brand Plan definition
Examples of Brand Plan in a sentence
Upon NVS’ reasonable request, HMI will provide samples of HMI’s promotional materials for the U.S. for NVS’ review to determine consistency with the Global Brand Plan or any Territory-specific brand strategy, and other content or format approved by NVS.
NVS may amend or update the Global Brand Plan from time-to-time and will submit material amendments and updates to the JSC for review and discussion.
Based on the input from Vifor and on his own analysis of the market situation the Distributor has to prepare a Country Strategic Brand Plan and an Annual Operating Plan (Country Operational Plan).
King will prepare each Yearly Brand Plan for each Product and provide a copy to the JOC for its review and comment.
All promotional materials for any In-Vivo [***] Product used by HMI or its Affiliates in the U.S. must be consistent with the Global Brand Plan, unless the JSC develops and approves a Territory-specific brand strategy for such In-Vivo [***] Product in the U.S., including any positioning or key messaging for such In-Vivo [***] Product in the U.S. that is inconsistent with the Global Brand Plan.
Except for the use of the Amgen Housemarks and the Partner Housemarks as may be expressly set forth in the Brand Plan, each Party will promote Products in the Collaboration Scope only under the Product Trademarks.
VFMCRP will obtain Cara’s prior written consent before using any particular promotional materials or information for Licensed Product that have content or messaging that is inconsistent with the approved Global Brand Plan or that is not already included in other VFMCRP promotional materials that have been prior approved by Cara for use by VFMCRP.
The JAC will establish a process by which the Parties will review, comment on and approve training materials and programs (which will be aligned with Amgen’s global training materials that support the Global Brand Plan), and training of the Parties’ marketing forces for Commercialization of the Products in the Collaboration Territory will be conducted using only training materials and programs approved in accordance with such process.
The Parties may, in each of their sole discretions, seek to align on aspects of implementation of the Global Brand Plan in their Applicable Territory, including trademarks (names and logos), color and marketing strategy, and promotional campaigns and marketing messages based on the approved labeling of the Licensed Products in each Party’s Applicable Territory, in each case, subject to Applicable Law in each Party’s Applicable Territory.
An initial Brand Plan for each Product will be approved by the JSC not later than three (3) months after initiation of the first Phase 3 Trial for such Product; provided, that the initial Global Payer Plan and each initial Access and Pricing Plan will be approved by the JSC at such times as the JSC so determines.