Examples of Global Brand Strategy in a sentence
Otsuka will use the Unitary Product Trademarks in the Otsuka Territory to the extent required by and in accordance with the Otsuka Territory Brand Strategy, subject to Section 6.4.1 (Global Brand Strategy and American Commercialization Operating Plan) and Section 6.4.2 (Otsuka Territory Brand Strategy and Commercialization Operating Plans).
Ionis, through the Europe JSC, will update the Global Brand Strategy and the American Commercialization Operating Plan [***].
Subject to the last sentence of Section 6.4.1 (Global Brand Strategy and American Commercialization Operating Plan) and the last sentence of Section 6.6.1 (Global Medical Affairs Strategy and American Medical Affairs Operating Plan), and without limiting Ionis’ obligations under this Article 6 (Commercialization and Medical Affairs), Ionis and its Affiliates will have [***] with respect to the Commercialization of the Licensed Products in the Ionis Territory, including, if applicable, [***].
No update or modification to the Global Brand Strategy or to the American Commercialization Operating Plan will be effective unless and until [***].
Once [***], such updated version of the Global Brand Strategy or the American Commercialization Operating Plan will automatically become effective and replace the then-prior version of the Global Brand Strategy or the American Commercialization Operating Plan, as applicable.
The Global Brand Strategy will include, in reasonable detail, the Trademarks to be used by the Parties or its Affiliates or its or their Sublicensees for the Commercialization of Licensed Product, trade dress, positioning, market access strategy, and marketing strategic imperatives, objectives and messaging with respect to the Licensed Products.
In addition, [***], either Party may propose material updates or modifications to the Global Brand Strategy and Ionis may propose material updates to the American Commercialization Operating Plan to [***].
If Otsuka’s brand strategy for the Commercialization of the Licensed Products in any country in the Asia Territory will be materially inconsistent with the Global Brand Strategy, then, [***], Otsuka will prepare and submit to [***] a brand strategy for the Commercialization of the Licensed Products in such country in the Asia Territory (the “Asia Territory Brand Strategy,” and together with the Europe Territory Brand Strategy, the “Otsuka Territory Brand Strategy”).
The Global Brand Strategy and the American Commercialization Operating Plan shall at all times conform to applicable Professional Requirements and Applicable Law (including compliance requirements).
Within [***] after the date [***] approves the initial Global Brand Strategy and the initial American Commercialization Operating Plan, Otsuka will prepare and submit to [***] a brand strategy for the Commercialization of the Licensed Products in the Europe Territory (the “Europe Territory Brand Strategy”) and an operating plan with respect to the Commercialization of the Licensed Products in the Europe Territory (the “Europe Territory Commercialization Operating Plan”).