Global Brand Strategy definition

Global Brand Strategy has the meaning set forth in Section 5.3.1.
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Global Brand Strategy has the meaning set forth in Section 9.2 (Commercialization Plan).
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Global Brand Strategy means the global brand strategy that determines, among other aspects, product positioning, market access strategies, messaging strategies, trademark layout, and logos, all as determined by Epizyme for Licensed Products and updated from time to time and provided to Hutchmed.
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Examples of Global Brand Strategy in a sentence

  • Each Global Commercialization Plan will include (a) a Global Brand Strategy, (b) a Global Communication Strategy, (c) a Global Market Access and Value Strategy, (d) a Global Pricing Strategy, and (e) a budget for activities conducted under the Global Commercialization Plan (the “Global Commercialization Budget”).

  • The JCC will select one or more product Trademarks for each Shared Product throughout the world consistent with the applicable Global Brand Strategy.

  • If need be, appoint external consultants for such evaluation and adopt changes to such policies, procedures, processes and guidelines as recommended by such external consultants to further the Global Brand Strategy and the Brand Objective.

  • At Epizyme’s option, and if permitted by local Applicable Laws in the Territory, each Licensed Product in the Territory shall be co-branded with the Epizyme name and Epizyme-designated corporate trademark, in a manner to be reasonably agreed by the Parties and subject to the terms of this Agreement, including the trademark license terms set forth in Exhibit D, with the Global Brand Strategy having been taken into consideration.

  • Hutchmed shall ensure that all promotional materials for the Licensed Products in the Territory are consistent with the approved labeling for such Licensed Products in the Territory and that the Global Brand Strategy has been considered in good faith.

  • For the avoidance of doubt, it is hereby clarified that the terms and conditions of this Agreement, including but not limited to Brand Objective and Global Brand Strategy, shall be incorporated by reference into such sub-license to such third party, Associate Company of the Licensee or the Affiliates of the Licensee, as the case may be, and that the Licensee will always remain liable for all actions or omissions of any such sub-licensee to whom the Licensee has sub-licensed the Brand.

  • Each Party acknowledges the sole ownership by the other Party and validity of all trademarks, trade dress, logos and slogans and related elements of a Global Brand Strategy (other than jointly owned Global Product Marks) owned by the other Party and used or intended to be used in connection with the Commercialization of the Product in the other Party’s Territory, in accordance with this Agreement.

  • At least [**] prior to anticipated approval of the first Drug Approval Application for a Licensed Product in the Field in the Territory, Hutchmed shall present the draft Commercialization Plan (including the Launch Plan) to the JCC for review, discussion and approval (so long as it is consistent with the terms and conditions of this Agreement and Hutchmed has taken into consideration in good faith the Global Brand Strategy).

  • Participants included choice architects from Ogilvy Change as well as staff from the wider Ogilvy & Mather Group UK who work as Project Managers, in Talent Management and HR, Global Brand Strategy and Account Management.

  • The Hutchmed Entities shall perform all Commercialization activities with respect to Licensed Products in the Field in the Territory (a) in a manner that takes the Global Brand Strategy into consideration in good faith, (b) in a professional and ethical business manner, (c) in compliance in all material respects with Applicable Laws and quality standards.


More Definitions of Global Brand Strategy

Global Brand Strategy has the meaning ascribed to such term in Recital F.
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Global Brand Strategy shall have the meaning ascribed to it in the Exclusive Trademark License.
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Global Brand Strategy has the meaning set forth in Section 6.3.3 (After the Sixth Launch Year).
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Related to Global Brand Strategy

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