Hilton Marks definition

Hilton Marks means all Trademarks owned or controlled by Licensor or its Affiliates, including the Licensed Marks.

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Hilton Marks has the meaning set forth in Section 3.15.

Hilton Marks has the meaning set forth in the Recitals.

Examples of Hilton Marks in a sentence

• Licensor may sell, assign or license the Hilton Marks (other than the Licensed Marks) without Licensee’s consent, and any acquirer, assignee or licensee shall have no obligation to Licensee herein.

• Should Licensee establish Separate Operations, Licensee may co-brand a credit card or other payment alternative provided such co-branding does not include any Hilton Marks and is only utilized in connection with the Separate Operations.

• RIH and Resorts agree that the sub-license of the LVH Hilton Marks set forth in Section 3.1 (a) herein is subject in all respects to the terms of the LVH Hilton License, and that in connection with any use by RIH or Resorts of the LVH Hilton Marks, RIH or Resorts, as the case may be, shall comply with all applicable terms, conditions and limitations set forth in the LVH Hilton License.

• Provider will not do any of the following: (i) authorize any third party to use any of the Hilton Marks; (ii) contest or deny the validity of, or right or title to, the Hilton Marks; (iii) encourage or assist others, directly or indirectly, to contest or deny the validity of, or right or title to, the Hilton Marks; or (iv) use the Hilton Marks in any manner that would diminish the value thereof or harm the reputation of Hilton or any Hilton Affiliate.

• Notwithstanding the foregoing, with respect to new brand names created by Licensee that are used exclusively in connection with Separate Operations and do not include or incorporate the Hilton Marks, Licensor will not be the owner of such brand names and will not have the right to approve such new brand names.

• Licensee shall not use any co-branded credit card or co-branded alternative payment technology in connection with any Bluegreen Rebranded Property or Bluegreen Converted Sales Facility other than the then-current Loyalty Program credit card that is co-branded with Hilton Marks.

• Resorts acknowledges that the Hilton Marks have acquired a secondary meaning which indicates that the Hotel is operated by or with Hilton’s approval and subject to Hilton’s quality control standards.

• RIH agrees that the sub-license of the Hilton Marks set forth in Section 3.1 (a) herein is subject in all respects to the terms of the Hilton License, and that in connection with any use by RIH of the Hilton Marks, RIH shall comply with all applicable terms, conditions and limitations set forth in the Hilton License.

• Resorts agrees that it will not take any action to register any of the Hilton Marks, or any name or marks similar thereto.

• All improvements, additions and goodwill to the Hilton System or arising from Resorts’ use of the Hilton Marks will inure to Hilton’s benefit and become Hilton’s property (or the property of the Hilton Control Entities), even if Resorts develops such additions or improvements, provided, however, that the Hilton Entities will not acquire any interest in the Resorts Marks.

More Definitions of Hilton Marks

Hilton Marks means the name and ▇▇▇▇ “Hilton” and certain variations thereof, including certain related service marks, marks of origin, insignia, slogans, emblems, symbols and other identifying characteristics, whether or not registered in any jurisdiction, owned by Hilton or its affiliates in the United States and used in the grant of licenses to others to operate full service hotels in the United States and their marketing throughout the world. The primary Hilton Marks are set forth in Schedule A hereto, as such schedule may be modified from time to time.