Media Buyer means any entity or person that buys online media inventory for the placement of Advertising. “Media Seller” means any entity or person that wishes to sell online media inventory on its Website(s) to Media Buyers. “Guaranteed Ads” are Ads for which a Media Buyer has paid for placement of guaranteed delivery based on duration and/or number of Impressions. “Non-Guaranteed Ads” are Ads that are displayed on a space-available basis and are not guaranteed for delivery based on duration and/or number of impressions. “Service” means Yahoo!’s proprietary service that (i) helps facilitate pricing optimization of online media inventory; and (ii) serves Ad Banners. “Impression” means each instance that a single Ad Banner is rendered for display on a web page as measured by Yahoo!.
Media Buyer means a purchaser of Commercial Airtime on behalf of an Advertiser;
Media Buyer means any entity or person that buys online media inventory for the placement of Advertising. “Media Seller” means any entity or person that wishes to sell online media inventory on its website(s) to Media Buyers. “Guaranteed Ads” are Ads for which a Media Buyer has paid for placement of guaranteed delivery based on duration and/or number of impressions. “Non-Guaranteed Ads” are Ads that are displayed on a space-available basis on the online media inventory of a Media Seller and are not guaranteed for delivery based on duration and/or number of impressions. “CPM” means the charge per 1,000 impressions of Ad Banners. The “Yahoo Ad Exchange” or “Exchange” (or its successor) means the virtual marketplace where Media Buyers may, with respect to Non-Guaranteed Ads, bid on, and with respect to Guaranteed Ads (if and when such functionality is made available), purchase online media inventory using Yahoo’s proprietary platform. “Service” means Yahoo’s proprietary service in which Yahoo is the principal in transactions for the purchase of online media inventory.
Examples of Media Buyer in a sentence
Where orders are placed by an Advertising Agency or Independent Media Buyer, the Agency or Media Buyer will be responsible for collecting this surcharge and paying it to the Advertising Standards Board of Finance.
Where the person booking the Advertisement is not an Advertising Agency or Independent Media Buyer the Publisher will calculate the appropriate surcharge at the current rate and pay this direct to the Advertising Standards Board of Finance.
UNIT-5-Media Planning: Introduction, Media Objectives; Media Options; Measuring Media Audiences; Determining Media Weight; Media Schedule Decisions; Space and Time Buying; Cost Considerations; The Role of a Media Planner and a Media Buyer; Media Trends.
ODI will provide the Media Buyer with clear media objectives in support of selected programs.
Media Buying Experience: Within the last two (2) years, the Bidder must have experience, acting as a Media Buyer.
More Definitions of Media Buyer
Media Buyer means a third party that wishes to buy Media through the MediaGrid Platform.
Media Buyer means any entity or person that buys online media inventory on the VRTCAL Exchange for the placement of Advertisements, or other entities acting on behalf of third party advertisers.
Media Buyer any party engaged in purchasing Ad Inventory;
Media Buyer a natural person or a legal entity authorized in accordance with the current legislation of the Republic of Cyprus, as well as the state of which it is a resident, registered and acting in accordance with the procedure defined by this Agreement, and fully accepts all its conditions, carrying out the placement of Advertising Materials on its declared Sites. "Advertising material", "Advertisement", "Advertisement", or "RIM" — information about a person, product, service, distributed in any form and in any way and intended to form or support the awareness of advertising consumers and their interest in such person, service or product, which complies with Section 6 of this Agreement, as well as the legislation of the Republic of Cyprus. "Service" is a software and hardware complex owned by the Company that provides transmission and reception of information materials from the Advertiser for placement by Users on their own Website when creating advertising announcements.
Media Buyer an individual or a legal entity authorized in accordance with the current legislation of the Republic of Cyprus, as well as the state of which it is a resident, registered and acting in accordance with the procedure defined by this Agreement, and fully accepts all its terms, carrying out the placement of Advertising Materials on their declared Sites, or having the right to advertise on such Sites.
Media Buyer includes: (i) the Brand Owner; (ii) an Ad Agency; and (iii) any other purchaser of such Inventory.
Media Buyer means a purchaser of Commercial Airtime on behalf of an Advertiser; ‘Network Council’ means the council of ITV Network as constituted under the ITV Network Memorandum and Articles of Association, or any successor body carrying out the same, or similar, functions;