Aviation market features Sample Clauses

Aviation market features. Broadly speaking, aviation market demand is kind of service demand. The aviation market demand may be fluctuate in a short term, but stable in a long term .For the long term, the formation of air passengers is rather stable and passengers travel flow have strong regularity. For the short term, air passengers’ travel flow is fluctuated by many factors such as the timeliness and seasonality. The fluctuation of timeliness and seasonality will directly influence the flight frequency, ticket fare etc. Generally, air travelling can be divided into business travel and leisure travel. Business travel is formed for firm and paid by the employer, while leisure travel is paid by the traveler himself. The leisure travel can be further divided into holiday travel and travel for visiting friends or relatives. All these types of travel can be for short or long-stay journey. Besides, there are some other passengers that do not fit the criteria of the categories above. They can be students travelling to or from school, and those travelling for medical reasons. The main purpose for travelling varies from market to market. Three categories of purpose are divided in our study as below: (1)Business Travel Business travel usually associates with travelers’ occupation and normally the tickets are not paid by traveler themselves. So the ticket fare is less elastic to the business travelers. Compare to ticket fare, service level have more impact to business travelers. But regarding different types of business travel, business travelers have different demand. Short haul business travelers are more elastic to the flight frequency or departure and arrival time, long haul business travelers are more concerned about the on board service. Business travel also has gender difference, in general, male travelers are more than female travelers. Meanwhile, business travels are full of uncertainty, like business travelers may book the ticket just before boarding or cancel the flight in last minute before boarding, and this uncertainty will bring trouble for airlines. Considering economic benefits brought by business travelers, airlines and airports usually provide high density of flight frequency to attract them.
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