Challenges in BCC Outreach in Peri-Urban Environments Sample Clauses

Challenges in BCC Outreach in Peri-Urban Environments. As mentioned in the previous report, the GWASH project is principally a rural project which has been asked to engage in peri-urban initiatives due to USAID’s Global Development Alliance partnerships. Because the rural model does not work well in the peri-urban context, GWASH has established a number of new initiatives as a means to reach peri- urban areas with BCC messages about WASH issues. The most exciting and promising initiative was going to be a joint campaign with the JHU-CCP BCS Project, which would have involved using television as a medium to raise awareness of the hazards of oral-faecal transmission in a creative manner that would entertain as well as attempt to move people towards taking action to improve their sanitation needs. Unfortunately, the GWASH Project was unable to fund the campaign from existing resources, and as such, had to abandon the idea once no additional resources from USAID were available.
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