Content and Concepts Sample Clauses

Content and Concepts. 13.2.1 Franchisor retains sole discretion over all advertising, marketing and public relations programs and activities financed by the Marketing Funds, including the creative concepts, materials and endorsements used and the geographic market, media placement and allocation. Franchisee agrees that the Marketing Funds may be used to pay the costs of preparing and producing associated materials and programs as Franchisor determines, including video, audio and written advertising materials employing advertising agencies, sponsorship of sporting, charitable or similar events, administering regional and multi‐regional advertising programs including purchasing direct mail and other media advertising, and employing advertising agencies to assist with marketing efforts, and supporting public relations, market research and other advertising, promotional and marketing activities. 13.2.2 Franchisee acknowledges that the Monthly Marketing Fund Contributions and the Monthly Platform Access Fund Contributions are intended to maximize general public recognition of and the acceptance of the Fiesta Insurance brand for the benefit of the System as a whole. Franchisor undertakes no obligation, in administering the Marketing Funds, to make expenditures for Franchisee that are equivalent or proportionate to Franchisee’s Monthly Marketing Fund Contributions or Monthly Platform Access Fund Contribution, or to insure that any particular Fiesta Insurance franchise benefits directly or pro rata from advertising or promotion conducted with the Monthly Marketing Fund Contributions or with the Monthly Platform Access Fund Contributions.
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Content and Concepts. 28 SECTION 7.7
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Content and Concepts. (a) We retain sole discretion over all advertising, marketing and public relations programs and activities financed by the Marketing Fund, including the creative concepts, materials and endorsements used and the geographic market, media placement and allocation. You agree that the Marketing Fund may be used to pay the costs of preparing and producing associated materials and programs as we determine, including video, audio and written advertising materials employing advertising agencies; sponsorship of sporting, charitable or similar events, administering regional and multi-regional advertising programs including purchasing direct mail and other media advertising, and employing advertising agencies to assist with marketing efforts; and supporting public relations, market research and other advertising, promotional and marketing activities. (b) You acknowledge that the Advertising Contributions are intended to maximize general public recognition of and the acceptance of the Intellectual Property for the benefit of the System as a whole. The MFC undertakes no obligation, in administering the Marketing Fund, to make expenditures for you that are equivalent or proportionate to your contribution, or to insure that any particular franchisee or Company Unit benefits directly or pro rata from advertising or promotion conducted with the Advertising Contributions.
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