feeling. The only downside here is the violation of privacy. The biggest positive societal implication is the added value creation thanks to these personalized products. The negative societal implications are already discussed above. The positive individual implications of personalized price are: getting personal discounts, discounts for new customers (to persuade them) and discounts on frequently purchased products (to make customers buy again). The negative individual implications are a frightening feeling and again violation of privacy. As for the positive societal implications of promotion, more relevant- than general ads is also a plus. The negatives ones are already discussed above. There is no gained insight in place personalization, since we have no collected data on this type of personalization. The last one is personalized people. According to our respondents, this concept only has positive implication, so no negative individual and societal implications are mentioned. The positive individual implications are that the messages to the customer are tailored to a point of contact which will them keep attracted and alert and makes them feel important and appreciated. That the society comes out more human is a positive societal implication. In a nutshell, it can be concluded that there are both positive and negative implications for the individual nevertheless there is a predominance of the positive individual implications (when taking their thoughts and feelings into account). The most common negative individual implication on the other hand, is the violation of privacy. This is in contradiction with the societal implications, which have more negative implications than positive ones (as discussed above). References Adomavicius, X., Xxxxxxxx, A. (2005). Personalization technologies: a process-oriented perspective. Communications of the ACM 48(10), 83–90. Xxxxxxx, X., Xxxxxxxxx, A. L., Xxxxxx, X., & Xxxxxxx, M. (2016). The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing. Xxxxx, N., Xxxxx, X., Xxxxx, X., Xxxx, X. X., Xxxxxxx, X., Xxxx, B., Xxxxx, Y., Xxxxx, V., Xxxxx, X., Xxxxxx. X., Xxxxxxx, S., Xx, M., Xxxx, N., Xxxxxx, X., Xxxxx, X. X. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3-4), 305-321. Xxxx, X. X., & Xxxxxxxx, M. S. (2006). The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be prof...
feeling. Sport breeds emotions and they can have a powerful impact on performance. Xxxxxxx and Xxxxx (2007) highlights within their research that sport in general is more comfortable about doing rather than getting in touch with feelings. If athletes embrace their emotions, the worry is that they will be in discomfort and therefore not perform well, yet mindfulness is explaining to see if it is possible to sit with those emotions. Can an athlete become aware and not react to emotions, leading to defusing and decentring from experiences rather than reacting to them (Xxxxxxx et al., 2018). One player summarises this sub theme by encapsulating his experience as well: “You are focusing on so many things that you don’t really focus on yourself on how you’re feeling, or you then could be thinking too much… But then if have control and your mindful, you can push through that, but it will help you either know how you’re feeling or disguise how your feeling”.
