Game Sponsorship; Promotional Sponsorship Rights and At-Event Impact Sponsorship Sales Sample Clauses

Game Sponsorship; Promotional Sponsorship Rights and At-Event Impact Sponsorship Sales. SSP will have, at a minimum, the right to secure sponsors for At-Event Impact Sponsorship Sales. University reserves the right to use, at no cost and expense to SSP, any Game Breaks for University’s Promotions. Notwithstanding the foregoing the Parties shall negotiate in good faith regarding the impact from any such activities (such as corporate recognition for a fundraising event) on SSP’s ability to sell and a corresponding make-good of lost rights of inventory may be provided to SSP. In addition, the Limitations shall likewise be applicable to University Promotions. SSP promotional activities may include, but are not limited to, premium item giveaways, fan contests on the field, floor, or in the stands, sponsored entertainment acts, exit product samplings, inflatables, games, temporary or permanent, couponing and free entrance and exit product distribution and product displays. Excluding the 2018 – 2019 Athletic Year, by the 15th day of May for each other Athletic Year, SSP will coordinate and discuss with University an annual game/event promotions sales plan. University will provide SSP with assistance in the sponsorship, promotions and implementation/facilitation as needed during these game-related activities consistent with the assistance provided by University to SSP during the 2017 – 2018 Athletic Year. The following At-Event Impact Sponsorship Sales Inventory will exclusively be available throughout the Term to SSP: ➢ Product displays ➢ Exit sampling, couponing and free exit product distribution to fans attending Athletic Events ➢ Title and/or presenting sponsorships of Athletic Events with the approval of University which approval will not be unreasonably withheld, delayed or conditioned ➢ Pre-game, post-game, half-time and timeout in-Arena/Stadium, on-court/field promotions, contests, mascot/cheerleader appearances, corporate recognition/presentations, and/or giveaways ➢ Plastic souvenir cups and concession (food) containers for all Athletic Facilities subject to any applicable requirements, including without limitation Applicable Rules or matters otherwise addressed in this Agreement ➢ Inflatables/games ➢ Varsity team tournaments and special events ➢ Ancillary entertainment opportunities such as half-time shows ➢ Midnight madness-type events The revenue collected by SSP by virtue of its rights under this Section 2.15.2 shall be included in the calculation of AGR.
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