Marketing and Promotional Rights. CAS has and shall retain the non-exclusive worldwide right to market and promote the Programs to the Non-Profit Sector in all media and Non-Profit Sector markets, in connection with CAS’ exploitation of the CAS Reserved Rights (including, without limitation, the App Exclusive Window); provided that all marketing and promotional materials created by CAS relating to the exploitation of a given Program shall be provided to Distributor on a courtesy copy basis in accordance with the provisions of Paragraph 9 below; provided further, that in all cases, CAS’ exploitation of its Non-Profit Rights and its marketing thereof, in and of itself shall not be deemed to be a conflicting message or marketing effort; and any Distributor’s approval right which may be established on a going forward basis by the Chosen Planning Council would be solely to coordinate messaging, not to prevent or delay CAS messaging.
Marketing and Promotional Rights. CAS has and shall retain the non-exclusive worldwide right to market and promote the Series and other Programs to the Non-Profit Sector in all media and Non-Profit Sector markets, in connection with CAS’s exploitation of the CAS Reserved Rights; provided that all marketing and promotional materials created by CAS relating to the exploitation of episodes or seasons of the Series and other Programs shall be subject to TCL’s approval to ensure consistent messaging and marketing efforts for the Series and other Programs, all in accordance with the TCL Approval Process; provided further that CAS’s exploitation of its Non Profit Rights and its marketing thereof, in and of itself shall not be deemed to be a conflicting message or marketing effort; TCL’s approval right shall be to coordinate messaging, not to prevent or delay CAS messaging.
