Packaging company. Involvement in the sessions of Consumer Engagement Labs in October-November 2021, including observation and identification of commercially feasible ideas for new food packaging; • Demonstrating samples of packaging materials and design options to consumers participating in the Labs session; • Involving product design specialist(s) to work with consumer teams and the scientific organisation on capturing the specific ideas put forward by consumers and representing them in TinkerCAD as 3D models of potential meal packaging (alternatively: also preparing mock-ups/prototypes); • Planning for commercial exploitation of results of the Labs session by screening for commercially feasible product concepts, with the support of project partners; • Communicating with local media to ensure at least 1 non-paid printed publication in the local language (press or thematic magazines) describing the project; • Participation in the final debriefing session (online) with University of Warsaw to discuss the project experiences and lessons learned.
Packaging company. Involvement in the sessions of Consumer Engagement Labs in October-November 2021, including observation and identification of commercially feasible ideas for new food packaging; Demonstrating samples of packaging materials and design options to consumers participating in the Labs session; Involving product design specialist(s) to work with consumer teams and the scientific organisation on capturing the specific ideas put forward by consumers and representing them in TinkerCAD as 3D models of potential meal packaging (alternatively: also preparing mock-ups/prototypes); Planning for commercial exploitation of results of the Labs session by screening for commercially feasible product concepts, with the support of project partners; Selection of at least one new product co-created by consumers participating in the Labs session (innovative packaging design) that will be commercialised jointly by food service provider/packaging company, with commitment to introduce the product to the market in the first half of 2022, following the branding/visual identity guidelines defined by EIT/EIT Food (confirmed by written description of the planned product and plans for commercialisation, delivered by 15 December 2021, and obligation to introduce the product in the first half of 2022); the development and marketing of the product (innovative packaging design) will not be funded by this project and is the responsibility of the consortium member; Communicating with local media to ensure at least 1 publication in the local language (press or thematic magazines) describing the project, complying with visual identity guidelines;
