Review of Demographics + Recreation Trends Sample Clauses

Review of Demographics + Recreation Trends. FEE: $4,000 The Consulting Team will utilize the Town’s projections and supplement with census tract demographic data obtained from Environmental Systems Research Institute, Inc. (ESRI), the largest research and development organization dedicated to Geographical Information Systems (GIS) and specializing in population projections and market trends. For comparison purposes data will also obtained from the U.S. Census Bureau. This analysis will provide an understanding of the demographic environment for the following reasons: To understand the market areas served by the park and recreation system and distinguish customer groups; To determine changes occurring in the Town and region, and assist in making proactive decisions to accommodate those shifts; and The Town’s demographic analysis will be based on US 2020 Census information, current projections, and 5 and 10 year projections. The following demographic characteristics will be included: Population density Age Distribution Households Gender Race and Ethnicity Household Income From the demographic base data, sports, recreation, and outdoor trends are applied to the local populace to assist in determining the potential participation base within the community. For the sports and recreation trends, the Consulting Team utilizes the current issue of the Sports & Fitness Industry Association’s (SFIA) Study of Sports, Fitness and Leisure Participation, and ESRI local market potential. Additional recreation trends will be outlined using data sources such as participation trends from the Outdoor Foundation on outdoor recreation trends and current NRPA, the Trust For Public Land, and other industry publications.
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