SUMMARY OF INTERVIEWS Sample Clauses

SUMMARY OF INTERVIEWS. This paragraph focused on presenting case interviews in general and in more detailed concerning supplier and case company interviews. Interview question areas were intro- duced with short explanations. Interview questions was prepared in Finnish and are pre- sented in appendix 1. For privacy reasons the responses of the individual interviewee are only in the possession of the researcher. Summary of interviews in Appendix 2. Interview situations went as planned beforehand with no unexpected surprises. All par- ticipants were in good mood and willing to give their contribution to research. Though, the form of interview questions were semi structured, there could be found similarities among the answers of interviewees. Also, was noticed that despite of seller bayer relation there were similarities between case company and supplier answers. So, one can note that same kind of thoughts of areas to improve in cooperation are in minds of representants from both sides. As expected, the answers of case company representants were much longer and included lots of information. They have a great knowledge of quality and supplier interface and the most suitable information to this research could be captured to weight opinions with suppliers. Like revealed earlier in paragraph 4.2 there was two different excels to analyze and sum- marize case company and supplier answers. Furthermore, there is Excel for compare supplier and case company answer summaries to each other (Appendix 2). This kind of comparison is important because the thoughts that have emerged in both interviews are likely to be the ones that are important to take forward. And when these thoughts have the recognition of both parties, they are likely to be easier to develop forward with less resistance to change. A short section of the supplier and case company answer compar- ing excel is introduced later in this paragraph. (Figure 11) In this Excel same kind of color coding for separating different quality areas from each question section are used as in case company and supplier answer analysis. The logic is that the second column contains suppliers ’idea of some particular quality area and the third column contains the com- pany’s equivalent to same area in the same color.

SUMMARY OF INTERVIEWS. Supplier quality

SUMMARY OF INTERVIEWS. To find the essence of the interviews, a short summary was made after analysing and coding each transcript. This summary gives a first glance at the topics and the understanding of the informants related to the themes brought up in the interview guides. Xxxxxx Xxxxxx, from the Norwegian Society for the Conservation of Nature (NNF), represents the environmental social movement perspective in this study. The essential themes from his interview are: There are different views of GE in different countries. Industry responsibility is important, but it is mostly a political responsibility to regulate the market. Transport pollution needs to decrease. Trade agreements should be ranged beneath environmental agreements and the boundaries of the planet. We need to think about the rights and social aspect of producers in the south because they carry the burden and risk of environmental degradation and biodiversity loss on their land. For an agreement to be credible you need to inform and involve the public society in the process and debate before a finished deal is presented. We need to see measurable positive effects of the agreement and in consumer behaviour regarding products.