Advertising Expenses definition

Advertising Expenses means all reasonable costs reasonably incurred for the advertising and promotion of ZIOPHARM Products in the Territory.

Advertising Expenses means all reasonable costs reasonably incurred for the advertising and promotion of Adeona Products in the Territory.

Advertising Expenses shall include all media costs associated with Collaboration Product advertising as follows (whether to professionals, patients or lay consumers): production expense/artwork including set up; design and art work for an advertisement; the cost of securing print space, air time, etc. in newspapers, magazines, trade journals, television, radio, billboards, web sites, etc.

Examples of Advertising Expenses in a sentence

• Promotional and Advertising Expenses For so long as the relevant Scheme(s) are authorised pursuant to Section 104(1) of the SFO, expenses arising out of any advertising or promotional activities in connection with the relevant Scheme(s) shall not be paid from the Scheme’s assets in accordance with paragraph 6.18(b) of the Code.

• See paragraphs 16.3(8) “c,” 16.3(8)“d,” and 16.3(8)“e,” which refer to accounts 426.4, Political Advertising Expenses, 426.7, Promotional Advertising Expenses, and 426.8, Institutional or Goodwill Advertising Expenses, respectively.Advertising expense directly related to obtaining a franchise or renewing an old franchise shall be charged to FERC account 302, Franchise and Consents.

• See paragraphs 16.2(8) “c,”, 16.2(8)“d,” and 16.2(8)“e,” which refer to accounts 426.4, Political Advertising Expenses, 426.7, Promotional Advertising Expenses, and 426.8, Institutional or Goodwill Advertising Expenses, respectively.Advertising expense directly related to obtaining a franchise or renewing an old franchise shall be charged to FERC account 302, Franchise and Consents.

• Advertising in newspapers, periodicals, billboards, radio, etc.2. Fees and expenses of advertising agencies and commercial artists.3. Postage on direct-mail advertising.4. Printing of booklets, dodgers, bulletins, etc.5. Supplies and expenses in preparing advertising materials.6. Office supplies and expenses.7. Novelties for general distribution.Below is an example of the advertising to be included in this account:● Encouragement for manufacturers to go to night operations.k. 913 Advertising Expenses.

• In addition, increases in Advertising Revenues and Other Services and Advertising Expenses and Other Services reflect our modification of the Advertising fund arrangements to be more consistent with those of our other brands.

More Definitions of Advertising Expenses

Advertising Expenses means the Eollowing Eorms oE

Advertising Expenses shall in no event include any general or administrative expenses of PROVIDER or of any such designees or assigns (including salaries and similar overhead expenses associated with employees and contractors). The term “Reimbursable Advertising Amount” means, (A) with respect to Contract Year 2007, the difference of (I) $3,850,000 and (II) all Advertising Expenses incurred by PROVIDER and PLAN between January 1, 2007 and the business day immediately preceding the Effective Date, (B) with respect to Contract Year 2008, $3,850,000 plus or minus an amount equal to $3,850,000 multiplied by the percentage increase or decrease, respectively, in the per member Core Non-Pharmacy Payment and Additional Services Capitation Payment for such Contract Year as compared to the preceding Contract Year (as calculated pursuant to Section 4.5), and (C) with respect to each subsequent Contract Year, an amount equal to the Reimbursable Advertising Amount for the immediately preceding Contract Year plus or minus an amount equal to the Reimbursable Advertising Amount for such immediately preceding Contract Year multiplied by the percentage increase or decrease, respectively, in the per member Core Non-Pharmacy Payment and Additional Services Capitation Payment for such Contract Year as compared to the prior Contract Year (as calculated pursuant to Section 4.5); provided, however, that the Reimbursable Advertising Amount with respect to any Contract Year shall in no event exceed the Advertising Cap for such Contract

Advertising Expenses refer to the costs of using Tencent Advertising Services. The payment methods include but are not limited to CPC (Cost per Click), CPT (Cost per Time) and CPM (Cost per Impression), which shall be subject to the specific rules of Tencent Platform.

Advertising Expenses means all out-of-pocket and overhead expenses incurred by the Licensee in connection with the sale of Licensor Advertising Rights, including compensation of staff employed by the Licensee, and amounts payable to third parties (e.g., marketing expenses, installation and display expenses and sales commissions and other expenses set forth in Section 8.4), to support, market, price, sell, license and fulfill Licensor Advertising Rights (which shall include all expenses incurred by the Servicing Agent pursuant to Section 5.7 to the extent related to Licensor Advertising Rights); provided, that such out-of-pocket and overhead expenses that are also incurred by the Licensee with respect to the sale of Retained Advertising Rights and are not directly and specifically attributable to the sale of Licensor Advertising Rights shall be included in the Advertising Expenses based on the proportion of Licensor Advertising Revenue from such Licensor Advertising Rights relative to Advertising Revenue from such Licensor Advertising Rights and Retained Advertising Rights as of the date of determination. For example, in the case of out-of-pocket and overhead expenses described in the foregoing proviso, if such Licensor Advertising Revenue is $1,200,000 and such Advertising Revenue is $2,000,000, then 60% of such out-of-pocket and overhead expenses shall be included in the Advertising Expenses.

Advertising Expenses means the expenses incurred from the use of Tencent Social Advertising Services, the settlement of which may be carried out by (but not limited to) CPC and CPM, subject to the Rules of Tencent Platforms.

Advertising Expenses means the following forms of

Advertising Expenses means all reasonable costs reasonably incurred for the advertising and promotion of ZIOPHARM Products in the Territory. 2.5 “Trade Promotion Expenses” means the actual and reasonable allowances given to retailers, brokers, distributors, hospital buying groups, etc. for purchasing, promoting, and distribution of ZIOPHARM Products in the Territory. This shall include purchasing, advertising, new distribution, and display allowances as well as free goods, wholesale allowances and reasonable field sales samples (at the out of pocket cost). 2.6 “Consumer Promotion Expenses” means all reasonable expenses associated with programs to promote ZIOPHARM Products directly to the end user in the Territory. This category shall include expenses associated with promoting products directly to the professional community such as professional samples, professional literature, promotional material costs, patient aids and detailing aids. 3.