Advertising Expenses definition

Advertising Expenses means all reasonable costs reasonably incurred for the advertising and promotion of ZIOPHARM Products in the Territory.

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Advertising Expenses shall include all media costs associated with Collaboration Product advertising as follows (whether to professionals, patients or lay consumers): production expense/artwork including set up; design and art work for an advertisement; the cost of securing print space, air time, etc. in newspapers, magazines, trade journals, television, radio, billboards, web sites, etc.

Advertising Expenses means all reasonable costs reasonably incurred for the advertising and promotion of Adeona Products in the Territory.

Examples of Advertising Expenses in a sentence

• Advertising Expenses The Company expenses advertising costs as incurred.

• The Parties agree to set a limit on Development Costs, Marketing and Advertising Expenses, Selling and Promotion Expenses and General and Administrative Expenses for each Contract Half Year, and, unless otherwise agreed by the JRB, a Party exceeding its allocated portion of such costs and expenses must absorb the overrun.

• For purposes of this Section 6.2, “Margin” means Distribution Margin (as defined below) of the affected Alliance Product, less: (A) Marketing and Advertising Expenses; (B) Selling and Promotion Expenses; and (C) General and Administrative Expenses.

• The Parties’ agreement with respect to Development Costs is set forth in Section 4.7. Similarly, every six (6) months, the Parties will agree for the following two Contract Half Years on a limit for Marketing and Advertising Expenses and Selling and Promotion Expenses (collectively, as a percentage of Net Sales of Alliance Products (excluding OEM Alliance Products)), and General and Administrative Expenses.

• Advertising Expenses -------------------- The Company will determine with the Distributors the amount of advertising that may be appropriate in offering the Notes.

More Definitions of Advertising Expenses

Advertising Expenses means all reasonable costs reasonably incurred for the advertising and promotion of Products in the Territory.

Advertising Expenses means expenses for communica- tions which inform, influence, and/or educate customers. Such communication may be by means of, but is not limited to, print, radio, television, billboards, direct mail, videos, banners, telephone listings, and displays;

Advertising Expenses shall in no event include any general or administrative expenses of PROVIDER or of any such designees or assigns (including salaries and similar overhead expenses associated with employees and contractors). The term “Reimbursable Advertising Amount” means, (A) with respect to Contract Year 2007, the difference of (I) $3,850,000 and (II) all Advertising Expenses incurred by PROVIDER and PLAN between January 1, 2007 and the business day immediately preceding the Effective Date, (B) with respect to Contract Year 2008, $3,850,000 plus or minus an amount equal to $3,850,000 multiplied by the percentage increase or decrease, respectively, in the per member Core Non-Pharmacy Payment and Additional Services Capitation Payment for such Contract Year as compared to the preceding Contract Year (as calculated pursuant to Section 4.5), and (C) with respect to each subsequent Contract Year, an amount equal to the Reimbursable Advertising Amount for the immediately preceding Contract Year plus or minus an amount equal to the Reimbursable Advertising Amount for such immediately preceding Contract Year multiplied by the percentage increase or decrease, respectively, in the per member Core Non-Pharmacy Payment and Additional Services Capitation Payment for such Contract Year as compared to the prior Contract Year (as calculated pursuant to Section 4.5); provided, however, that the Reimbursable Advertising Amount with respect to any Contract Year shall in no event exceed the Advertising Cap for such Contract

Advertising Expenses means the Eollowing Eorms oE

Advertising Expenses refer to the costs of using Tencent Advertising Services. The payment methods include but are not limited to CPC (Cost per Click), CPT (Cost per Time) and CPM (Cost per Impression), which shall be subject to the specific rules of Tencent Platform.

Advertising Expenses means all out-of-pocket and overhead expenses incurred by the Licensee in connection with the sale of Licensor Advertising Rights, including compensation of staff employed by the Licensee, and amounts payable to third parties (e.g., marketing expenses, installation and display expenses and sales commissions and other expenses set forth in Section 8.4), to support, market, price, sell, license and fulfill Licensor Advertising Rights (which shall include all expenses incurred by the Servicing Agent pursuant to Section 5.7 to the extent related to Licensor Advertising Rights); provided, that such out-of-pocket and overhead expenses that are also incurred by the Licensee with respect to the sale of Retained Advertising Rights and are not directly and specifically attributable to the sale of Licensor Advertising Rights shall be included in the Advertising Expenses based on the proportion of Licensor Advertising Revenue from such Licensor Advertising Rights relative to Advertising Revenue from such Licensor Advertising Rights and Retained Advertising Rights as of the date of determination. For example, in the case of out-of-pocket and overhead expenses described in the foregoing proviso, if such Licensor Advertising Revenue is $1,200,000 and such Advertising Revenue is $2,000,000, then 60% of such out-of-pocket and overhead expenses shall be included in the Advertising Expenses.

Advertising Expenses means money spent or liabilities incurred, and the value of donations in kind accepted, for advertising