PECR definition
Examples of PECR in a sentence
All electronic “direct marketing” is subject to the PECR, which require us to obtain consent before sending direct marketing messages electronically.Transparency: To be fair and transparent, our data processing, including how and why we process data, is explained in our Privacy Notices.
We understand that according to PECR consent does not have to be explicit.
See our Guide to PECR for more on when you need consent for electronic marketing.You can consider legitimate interests for processing children’s data, but you must take extra care to make sure their interests are protected.
PECR is due to be replaced shortly by a new ePrivacy Regulation (ePR).
Where there is an impact on individuals, it may still apply if you can show there is an even more compelling benefit to the processing and the impact is justified.You can rely on legitimate interests for marketing activities if you can show that how you use people’s data is proportionate, has a minimal privacy impact, and people would not be surprised or likely to object – but only if you don’t need consent under PECR.