Additional Approved Formats. From time to time during the Term, Licensee may request Licensor to grant approval for an additional content protection system to be deemed an Approved Format hereunder (“Proposed Authorized DRM”) by delivery of a DRM Approval Addendum in form and substance to be agreed by the parties identifying the Proposed Authorized DRM. Licensor will, within thirty (30) days after delivery of such DRM Approval Addendum, either (i) approve the Proposed Authorized DRM by signing and returning the DRM Approval Addendum or (ii) notify Licensee that the Proposed Authorized DRM is not approved and provide an explanation for such non-approval; provided, however, that (a) Licensor shall not withhold its approval of the Proposed Authorized DRM for VOD or PPV that Licensor has approved for distribution of theatrical motion pictures on any VOD or PPV service, as applicable, in the Territory delivered by similar transmission means and (b) if any such other approval of the Proposed Authorized DRM has been granted by Licensor on a limited (e.g., as to content or device type or transmission means) or temporary (i.e., for a period shorter than the full term the agreement pursuant to which such VOD or PPV service is authorized to use such Proposed Authorized DRM) basis (any such limitation imposed on any other VOD or PPV service, an “Approval Limitation”), then Licensor shall have the right to condition approval of the Proposed Authorized DRM on such Approval Limitations (in which case Licensor shall notify Licensee in writing of such Approval Limitations; provided however that Licensor shall not be required to breach any confidentiality obligations it may have with respect to its other approvals of the Proposed Authorized DRM). Notwithstanding the foregoing, if the Proposed Authorized DRM ceases to be a DRM approved for another VOD or PPV service in the Territory for any reason, including without limitation any expiration or termination of the agreement with such other service, then such Proposed Authorized DRM shall cease to be an Approved Format hereunder upon Licensor's reasonable advance notice to Licensee of such cessation, and provided that Licensor also withdraws its approval for such formerly-Approved Format from all Other Distributors for whom the reason for the withdrawal is equally applicable.
Additional Approved Formats. Pursuant to clause (b) in the first sentence of the definition of “Approved Format” in Section 1.3 of the General Terms, Approved Format hereby include Secure Media and the content protection systems approved for UltraViolet services by the Digital Entertainment Content Ecosystem (DECE), provided said implementation meets the compliance and robustness rules associated with the chosen UltraViolet approved content protection system. The UltraViolet approved content protection systems are: • Xxxxxx Broadband • Microsoft Playready • CMLA Open Mobile Alliance (OMA) DRM Version 2 or 2.1 • Adobe Flash Access 2.0 (not Adobe’s Flash streaming product) • Widevine