Approved Marketing Practices Sample Clauses

Approved Marketing Practices. The list of approved Marketing practices is not intended to be exhaustive. The following list is applicable to the MCO, its agents, Subcontractors, and MCO providers: 1. The MCO is allowed to send outreach materials and non-Marketing correspondence to its members. The content of such mailings must be approved by the Department prior to distribution; 2. Terms such as “choose,” “pick,” “join,” etc. are allowed in marketing materials as long as the Enrollment Broker contractor’s telephone number is included; 3. The MCO may send plan specific materials to potential members at the potential member’s request. The content of such mailings must be approved by the Department prior to distribution; 4. The MCO may only provide plan specific information during incoming calls from potential members. The MCO may return telephone calls to potential members only when requested to do so by the caller. The content of such call scripts must be approved by the Department prior to distribution; 5. The MCO may respond to direct questions from potential members with accurate information during such telephone calls; 6. The MCO may survey their former and currently enrolled members; 7. The MCO may provide Gifts approved by the Department to encourage currently enrolled members to participate in the surveys; 8. The MCO may distribute materials and information that purely educate its members on the importance of completing the State’s Medicaid eligibility renewal process in a timely fashion; and 9. At the Departments’ approval, the MCO may provide information about a Qualified Health Plan (QHP) to potential members who could enroll in such a plan as an alternative to the Medicaid managed care plan due to a loss of Medicaid eligibility or to potential members who may consider the benefits of selecting an Medicaid managed care plan that has a related QHP in the event of future eligibility changes. Such information may not be included within marketing materials.