Cognitive training aimed specifically at the target market Sample Clauses

Cognitive training aimed specifically at the target market. Of the games located, only Lively Silver (Activate Interactive Pte Ltd., 2013)and Brainy App (Alzheimers Australia., 2013) were aimed specifically at older users (although we accept the possibility that some non- commercially available games may have been developed which were not located by our search strategy). Lively Silver is designed for people with dementia rather than mild cognitive impairment and involved tasks of daily living such as flagging down an appropriately numbered bus or crossing the road at an appropriate time. Whilst this game could potentially be a useful system for older users with more severe cognitive impairments, it would be too simplified for people with mild cognitive impairment and may not be challenging enough to produce changes in cognitive function. Brainy App was designed by Alzheimer’s Australia and the Bupa Health Foundation to raise awareness of Alzheimer’s and to provide brain training activities as a preventative measure against neurodegenerative disease. Brainy App is largely an educational app offering two brain games (one targeting visuo-spatial ability and the other targeting language). Neither game is intuitive to use and important areas of cognitive function (memory, attention) are overlooked.
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