Explorer Quotient Types Sample Clauses

Explorer Quotient Types. The Canadian Tourism Commission’s Explorer Quotient (EQ) reveals how different kinds of travellers view the world, and what they are truly searching for in a travel experience. As a result, we are able to closely associate each Explorer Type with a set of preferences for certain messages, tones of voice, and photographic subjects and styles. Parksville Qualicum Beach Tourism’s investment in the EQ allowed the organization to integrate this powerful segmentation tool into its 2012 community branding initiative visitor research. The following table outlines the breakdown of EQ types found to visit Parksville Qualicum Beach: The Cultural Explorer is the number one segment found to visit year-­‐round. Cultural Explorers are defined by their love of constant travel and continuous opportunities to embrace, discover and immerse themselves in the culture, people and settings of the places they visit. The Free Spirit is most likely to visit our region in the peak summer season. Free Spirits are highly social and open-­‐minded. Their enthusiasm for life extends to their outlook on travel. Experimental and adventurous, they bask in the best hedonistic experiences they can afford and that they can share with others. The Authentic Experiencer is the other visitor we find here primarly in the shoulder and winter seasons. Authentic Experiencers are typically understated travellers looking for authentic, tangible engagement with destinations they seek, with a particular interest in understanding the history of the places they visit.
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