Market research on gamification of exercise Sample Clauses

Market research on gamification of exercise and nutrition Public health initiatives with gamified exercise and weight loss activities have been an up and coming trend for several years. Many existing gamified exercise programs located by our search also incorporated nutritional monitoring, and vice versa. A successful example of a gamified public health programme is "This city is going on a diet", an initiative run in 2007 in Oklahoma City with the aim to collectively lose one million pounds in weight (Xxxxxxx, 2014). To track weight loss, users were given access to an online health journal with which to track their weight, activity and nutrition. Users could discuss their progress and activities in a social forum. With smartphones and tablets more ubiquitous than ever, the majority of gamified exercise programs are delivered via an app, providing feedback for self-report exercise activities, electronically recorded exercise or both. The key characteristics of a gamified exercise and/or nutrition programme include; tracking; achievements; goals; challenges; social interaction; allowances and visual progression. These features are outlined below in more detail:
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