Marketing Materials Development Fund Sample Clauses

Marketing Materials Development Fund. CMME will administer the Marketing Materials Development Fund consisting of money contributed under §6.3 of this Agreement. Marketing Materials Development Fund money will be accounted for separately on CMME's books and will be kept in CMME's general bank account. The purpose of the Marketing Materials Development Fund is to pool marketing money of CMME and each of its franchisees so as to achieve greater benefits for all in promoting the Trade Name and MARKS. The Marketing Materials Development Fund may be used to pay for market research, advertising materials, media space and time, a referral program, a website, or any combination of them. In addition, the Marketing Materials Development Fund may be used to pay for point-of-purchase materials or public relations projects. Up to twenty percent (20%) of the Marketing Materials Development Fund money may be used to compensate CMME for overhead and other expenses incurred in connection with its administration of the Marketing Materials Development Fund. CMME will distribute to its franchisees, once a year, a Marketing Materials Development Fund report which will set out the total amounts of money collected and spent by the Marketing Materials Development Fund during the past year and list, by general category, the manner in which the money was spent.
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