OPTION ON PREMIUM ADVERTISING Sample Clauses

OPTION ON PREMIUM ADVERTISING. The SBC Entities will have a first option with respect to the purchase of all Premium Advertising Products offered in each Print Directory as contemplated by the provisions of this Section 6.4 (the "First Option"). Before November 1, 2004, Publisher will provide SBC Directory Operations a list of Print Directories with publication dates between July 1, 2005 and December 31, 2005, specifying those Premium Advertising Products available for purchase by the SBC Entities ("Available Products") and those Premium Advertising Products sold to another party in the immediately prior version of the applicable Print Directory ("Reserved Products"). Beginning in 2005, on or prior to April 1st of each year Publisher will provide SBC Directory Operations with a list of both Available Products and Reserved Products for all Print Directories with publication dates between January 1st and June 30th of the following year and on or prior to November 1st of each year Publisher will provide SBC Directory Operations with a list of both Available Products and Reserved Products for all Print Directories with publication dates between July 1st and December 31st of the following year. This notice shall include a description of such Available Products and Reserved Products, the pricing for such products consistent with Section 6.3 of this Agreement, and the sales canvass commencement date for the applicable Print Directory. The SBC Entities, or any of them, may exercise the First Option by providing Publisher with a notice of exercise within 30 days after receipt of notice. This notice of exercise must specify the Premium Advertising Product(s) for which the First Option is exercised, and must specify whether it relates to Available Products, Reserved Products or both. If the SBC Entities exercise the First Option with respect to Available Products, then the SBC Entities shall be required to purchase those Available Products on the terms specified by Publisher in its notice. If the SBC Entities exercise the First Option with respect to Reserved Products, then the SBC Entities shall be required to purchase, on the terms specified by Publisher in its notice, those Reserved Products only upon their becoming Available Products due to the non-renewal (for whatever reason) of the Reserved Product by the prior advertiser. If the SBC Entities do not exercise the First Option with respect to any Available Product within 30 days of notice, the First Option shall expire and, subject to Section...
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