Target Market Segment Strategy Primary Market. Construct a sophisticated website that highlights the benefits of continuing to choose our Company over competitors, fully explains our offerings, and promotes sales. • Collect as much sales and personal data as possible on repeat customers to assist management in creating both immediate and long-term marketing plans for this market segment. • Formulate and adopt additions and/or revisions to the marketing and sales strategies within this Business Plan once sufficient sales and personal data has been gathered. • Develop a marketing campaign to contact all repeat customers via text, email, telephone, or mailer to keep the Company name fresh and recognizable in their minds and to promote their continued patronage. • Consider rewarding referrals from existing customers, strong repeat customers, or other customer groups that have earned a reason to save money on future purchases. Secondary Market - • Construct a sophisticated website that highlights the benefits of continuing to choose our Company over competitors, fully explains our offerings, and promotes sales. • Collect as much sales and personal data as possible on first-time customers to assist management in creating both immediate and long-term marketing plans for this market segment. • Formulate and adopt additions and/or revisions to the marketing and sales strategies within this Business Plan once sufficient sales and personal data has been gathered. • Develop a marketing campaign to contact all first-time customers via text, email, telephone, or mailer to keep the Company name fresh and recognizable in their minds and promotes their continued patronage. • Consider rewarding referrals from existing customers or other customer groups that have earned a reason to save money on future purchases. Tertiary Market - • Management must keep in mind that advertising to the masses is far more difficult and expensive than advertising to an existing customer base by making certain advertising dollars are wisely spent. • Construct a sophisticated website that highlights the benefits of choosing our Company over competitors, fully explains our offerings, promotes sales, and builds business awareness and credibility. • Collect as much demographic data as possible on potential area customers to assist management in creating both immediate and long-term marketing plans for this market segment. • Formulate and adopt additions and/or revisions to the marketing and sales strategies within this Business Plan once suffici...
