Technical Assistance for International Market Linkages Program Sample Clauses

Technical Assistance for International Market Linkages Program. The International Market Linkages Program will provide TA support for agricultural marketing and brand development directed to identify and capitalize on opportunities in high-price markets to develop linkages for Pakistani agriculture products. An internationally experienced firm will be selected through a competitive process to implement this program. The objective of the TA will be to facilitate connection of selected Pakistani agricultural products with international markets (including international retail chains operating in Pakistan) by assisting participating enterprises to employ the findings of selected Value Chain studies to develop strategic capability through capacity building, coaching and recommendations on commercially viable solutions to address gaps and constraints and to develop awareness and understanding of customers. The activity will undertaken in conjunction with the value chain mapping and analysis; complementary competitive analysis (including global demand trends and value chain benchmarking for the products with export potential or for import substitution); sector analysis and market research for target products; to identify marketable products for both domestic and export markets and/or potential development for niche market opportunities including branding strategies, identification of potential international partners and formulation of programs/interventions for global alliances and linkages. The brand development will be primarily aimed at developing partnerships between Pakistani enterprises and external premium brands to facilitate vertically integrated value chains. During the first year, ASF will carry out selection process and mobilize an international firm(s) for structuring and development of strategy for enhancing market access and its implementation. Out-put based activities and performance benchmarks under this objective are described below: Table 4: Out-Put Based activities and Performance Benchmarks under Objective-1 (S-IR 1.1.1): Strengthened Market Linkages in Selected Value Chains Out-Put Based Activities Benchmarks for Measuring Achievements
Sample 1
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Technical Assistance for International Market Linkages Program. The International Market Linkages Program will provide TA support for agricultural marketing and brand development directed to identify and capitalize on opportunities in high-price markets to develop linkages for Pakistani agriculture products.
Sample 1

Related to Technical Assistance for International Market Linkages Program

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