Television Commercials. Itau, at its cost, shall produce in each of 2003, 2004 and 2005, [**] TVCs ([**] in total) promoting the Co-Branded Service, and shall cause them to be broadcast in Brazil in the [**] of each of those years. The TVCs shall be developed, produced and broadcast in accordance with a media plan that will be jointly approved by the Parties. The media plan shall provide for national broadcasting of such TVCs that is expected to generate at least [**] ([**]) national target ratings points ("TRPs") (considering as its target the AB25+ TV viewers, as such term is understood by major Brazilian media companies) for each TVC. AOLB may separately, at its own expense, broadcast such TVCs provided that Itau approves AOLB's separate media plan (which approval shall not be unreasonably withheld or delayed), and provided further that AOLB does not alter the TVCs and makes any royalty, guild or other required payments to third parties (i.e., artists and rights holders) to the extent such royalty payments are required above and beyond the payments made to broadcast the TVCs by Itau as provided above, and AOLB shall get the benefit of any royalty payments Itau may have already made in connection with broadcasting the TVCs (i.e., AOLB shall have no obligation to make any pro-rata payments to Itau or otherwise reimburse Itau for any rights for which it has paid in connection with broadcasting the TVCs). Itau will bear all out-of-pocket costs associated with the development, production and broadcast of the TVCs. TVCs will be produced and aired according to the following principles:
(i) The TVCs will be Co-Branded and shall have equal time and space allocated to each brand in order to guarantee visibility and awareness of both brands.
(ii) The TVCs will promote the Co-Branded Service as provided in Section 3(a)(ii) above.
(iii) At AOLB's discretion, all TVCs and all other Itau printed materials related to online banking (at Itau's discretion), may present a call to action (e.g. "call now and subscribe..
Television Commercials. Any television commercial in which Artists are to be paid, which is produced in the theatre or rehearsal facilities of the Engager, will require payment for at least two (2) members of the Stage Management staff at the rate specified below. If the commercial is produced elsewhere, any Stage Manager whose services are required in connection with the commercial in any way whatsoever will be paid at the rate specified below. However, should the commercial in any case incorporate previously recorded material from the company repertoire, the Stage Management personnel responsible for the production when the original recording was made shall be compensated at no less than the full day’s rate specified below, unless they are already receiving payment under the other provisions of this Rule or unless no payment is required for the Artists appearing in previously recorded material. The minimum fee shall be five hundred and seventy-six dollars and ninety-two cents ($576.92) per eight (8) hour day, with a minimum call of eight (8) hours, and the Artist shall invoice the Engager for additional services beyond eight (8) hours at a rate of ninety-eight dollars and ninety-two cents ($98.92) per hour or part thereof.
Television Commercials. If an Actor is called to make a television commercial of three minutes or less duration, the Actor shall sign the applicable SAG-AFTRA Contract and the following terms and conditions shall apply:
Television Commercials. Video tape copies of all newly ---------------------- developed television commercials used by TANDY for the Programs during 1997; and
Television Commercials. If an Artist is called to make a television commercial of three minutes or less duration, the following terms and conditions shall apply:
