Use Rights for Collected Data Sample Clauses

Use Rights for Collected Data. (a) In each case subject to the data collection restrictions set forth in Section 5, as well as any requirements of Law or other compliance restrictions, (i) Vendor Products that have been integrated into DDC Products are permitted to collect data (including user data and analytics data) solely: (i) for reporting and analytics, including demonstrating to dealerships the effectiveness of Vendor’s products and services, (ii) to optimize the manner in which Vendor’s Dealer Products are operated and managed for mutual dealer clients , including optimizing the Vendor audience to whom advertisements are displayed based on behavior, and (iii) for Vendor’s internal business purposes, including the optimization and management of its products and services; in each case, such collection shall be solely in accordance with applicable consumer consents and Privacy Laws, as well as the then-current Vendor Product descriptions in the Participation Form. (b) For clarity, nothing in the Agreement prevents DDC (or DDC Products) from collecting and using any data, including data that is the same as or similar to that which may be collected by the integrated Vendor Products. (c) Solely for DDC’s aggregated performance analytics and attribution purposes on behalf of DDC Customers, Vendor hereby agrees to provide DDC with Consumer Information that it gathers via the applicable Vendor Product.
Sample 1
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