Word of mouth. We already have a sizable database of existing corporate customers and will rely heavily on this method to attract and grow new business. • Networking – Enroll in International Business Networking and other networking groups and attend events on a bi-monthly basis to continue and reinforce word-of-mouth • Direct Mail - Bulk mailing either directly to potential customers or by including a postcard in a value-pack-type mailing. BIG MA’S KITCHEN will release “Big Ma’s Kitchen Talk”- the company’s monthly newsletter which will feature the company’s latest news, related articles and press releases as well as recipes, cooking techniques and Southern history. • Event Marketing -We plan on joining our local chamber of commerce and utilizing their networking services for our grand opening as well as strategic fundraising campaigns. • Trade show – with keen focus on the food and wine industry, we will participate in industry trade shows to promote our mobile app division and custom private services. ● Digital and Social Media Campaign – focusing on its uniqueness and multi-branding concept, we will launch a social media campaign on various platforms such as Facebook, Twitter, LinkedIn and YouTube highlighting the varied experiences available in one venue.
Word of mouth means spreading or making known by verbal communication;
Word of mouth means “friend to friend” and “relative to relative” which, almost by definition in a homogeneous workplace, tends to exclude minorities. See, e.g., Garland v. USAir, 767 F.Supp. 715, 726 (W.D. Pa. 1991) (“USAir’s maintenance of an all white nepostistic/word of mouth hiring channel has a disparate impact on blacks”); Taylor v. Safeway Stores, Inc., 524 F.2d 263, 271 (10th Cir. 1975) (WOM recruiting results in a violation of Title VII “only when word-of-mouth is coupled with a work force from which minorities have been excluded or in which they are grossly underrepresented”); Van v. Plant & Field Service Corp., 672 F.Supp. 1306, 1317 (C.D. Cal. 1987) (“[t]he use of referrals from current employees (as a source of new hires) which tends to perpetuate a low percentage of a disadvantaged group may violate Title VII if it is the employer's primary means for recruiting applicants. Relying on word-of-mouth or walk in applicants when the only applicants likely to walk in are members of the majority group amounts to unlawful discrimination”); Montana Rail Link v. Byard, 860 P.2d 121, 123 (S. Ct. Mont. 1993) (WOM recruiting by employer was an “affirmative act” that resulted in a disparate impact between male and female applicants); Hutchinson v. Seagate Tech., LLC, No. C 02-05763 JF, 2004 WL 1753391, at *10 (N.D. Cal. Aug. 3, 2004), aff'd sub
Examples of Word of mouth in a sentence
Word of mouth is another important way of sourcing employees: it ranks as the second or the third most frequently used method.The analyses of the methods and techniques used or avoided in the selection procedure generated some further characteristic features.¾ All the data show that special attention is paid to the selection of managers.
Word of mouth communication within online communities: Conceptualizing the online social network.
Word of mouth and interpersonal communication: A review and directions for future research.
Word of mouth communication - People contact and support personnel – Developing customer conscious employees – Empowering People – appraisal and rewarding systems.
For example, among White people, having spare time was the second most common reason for volunteering (43%), and they were more likely to identify this as a reason for getting involved than Black (37%) or Asian (28%) volunteers.■ Word of mouth was the most common way that people had found out about volunteering (66% of current formal volunteers found out about volunteering in their main organisation this way).
More Definitions of Word of mouth
Word of mouth means the recommendations from a satisfied customer to other potential customers. It is believed that word of mouth is an important factor which determines people’s willingness towards budget airlines. Therefore, the following question was designed to measure the effectiveness. “Suppose you will have a short-journey trip with your friends or relatives. They recommend a budget airline company that they tried before, but you have never heard about the brand. Are you willing to try that company for the
Word of mouth actually means I woke up in the middle of the night last
Word of mouth. , which means spreading the message through established local community channels. For example, learners and community members conveying messages to their fellow residents.
Word of mouth factor is to reward content owners whose content contributes significantly to Licensee’s ability to attract new paying customers. Whether and in what amount any Word of Mouth contributes to the Angel Bonus shall be within Licensee’s sole discretion. A high Goodness score will have an amplifying effect on the Word of Mouth factor's contribution to the Angel Bonus.
Word of mouth even by electronic means, remains a pow- erful messenger. By posting only five flyers about the Portal, stu- dent participation has exceeded 80%. This was achieved despite having to go online, log into BlackboardTM, search for the the Por- tal, and actively self-enroll in the website. Beginning in Fall '06, all students in all A&P sections will be automatically enrolled in the Portal, and the Portal will automatically appear in the list of BlackboardTM sites available to each student.
Word of mouth is the best means of advertising – staff talking about what they do and consumers who are happy with the service they received!
Word of mouth is probably the best means of recruitment but relies on at least some young fathers having positive experiences and then passing on that information (Featherstone, no date). T-BAG in Halifax has relied on this