Advertising of Commercial Points of Interest Sample Clauses

Advertising of Commercial Points of Interest. POIs can be defined with an associated advertising profile. These POIS are then considered as commercial POIs (e.g. a shop). If there is no associated advertising profile to a POI, it is not considered as a commercial POI and cannot be advertised using the two scenarios that are described below. . The advertising profile contains profile information about the target user “segment” for that commercial POI. The advertising profile is composed of: • The target gender (optional) . • The age interval (optional). • A set of keywords and associated commercial announcement (mandatory). • An area around the location of the POI in which, advertising is valid. (mandatory). . The advertising profile is used to deliver advertising that matches the member profiles. If no target gender is defined, then the gender of the receiver can be male or female, if no target age interval is defined, then the age(age interval ) of the receiver is not checked. Two advertising scenarios can be demonstrated: • Scenario 1: The most valuable advertising is pushed to the user depending where he is. • Scenario 2: When a user reads contribution of a forum, extra advertising contribution that match contribution, POI keywords and user interest can be inserted in the list.
Sample 1
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