Awareness and Knowledge Clause Samples

Awareness and Knowledge. The results show that the awareness of the existence of bio-based products seems to lie around 50%. While there is a general understanding of what bio-based products are among this consumer group, specific knowledge about product characteristics is mostly missing and misconceptions occur. The relatively low level of awareness can be a barrier for further market development of bio-based products, if the fact that they are bio-based is to be the unique selling point. In some cases, producers might want to market their products as bio- based, in others, they may choose to simply advertise a lower price or better properties. Awareness is especially important in the first case. This is similar for knowledge: if consumers are to be convinced to buy bio-based products, a low level of knowledge about advantages of bio-based products can be counterproductive. However, it is questionable whether this can be solved on a general level – bio-based products have very different properties and impacts, and general knowledge may not be helpful or convincing to consumers, if they do not receive specific information about the bio-based product in question.

Awareness and Knowledge. The first common theme discovered in multiple studies is the analysis of awareness and knowledge of participants about bio-based products. Some studies made general observations about the relatively low level of awareness, others quantified aspects such as familiarity and knowledge. The level of familiarity with bio-based products was mostly analysed through self-assessment of the participants, while their specific factual knowledge was mostly tested by researchers. The most important observations across the different studies are summarized below. Five studies quantified the level of awareness of their respondents with bio-based products. Figure 2 shows that all studies found a similar range of participants who had heard about bio-based products prior to the study. One study asked about bio-based products in general (▇▇▇▇▇▇▇ et al. 2015), the others about the specific bio-based products addressed in the study (i.e. bioplastics (▇▇▇▇▇▇▇▇ 2013; ▇▇▇▇▇ 2016; ▇▇▇▇▇▇ and ▇▇▇▇▇ 2017) and wood polymer composites (Osburg et al. 2013)). These results show that overall awareness of bio- based products lies around 50%. Four of these studies additionally analysed the familiarity with bio-based products, quantifying how many people stated to know well what the bio- based products in question were. The results are very divergent, which is especially striking in the cases of the lowest and highest value (7 and 32%, respectively), since they both addressed bioplastics. A cause for this difference could be the way in which the question was posed, the answers were bundled or the composition of the sample. The second highest value reported by ▇▇▇▇▇▇▇ et al. (2015) represents an average over 7 countries, with values ranging from 5.8% in the Netherlands to 40.9% in Italy. This shows that there are great regional differences to be taken into account. Awareness of bio-based products 60 50 40 30 20 10 0 ▇▇▇▇▇▇ et al. 2017 ▇▇▇▇▇ 2016 ▇▇▇▇▇▇▇ et al. 2015 ▇▇▇▇▇▇▇▇ 2013 Heard about bio-based products Know well what bio-based products are Next to the awareness of participants, some studies analysed the knowledge about bio- based products. Two studies assessed the self-estimated knowledge level of participants. ▇▇▇▇▇ (2016) found that one third of participants rated their level of knowledge to be fair or high and similar numbers are described by ▇▇▇▇▇▇▇▇▇▇▇ et al. (2017), with 36.2% of participants estimating their knowledge to be at least sufficient. Six studies tested the knowledge of...

Awareness and Knowledge. Reference in this Agreement to the "awareness" or the "knowledge" of any Warrantor shall mean the actual knowledge or awareness of any director, officer or key employee of such Warrantor, or any member of the deal team involved in the transaction contemplated by this Agreement.