Content Protection Requirements. With respect to the distribution of each Early Window Title pursuant to the terms of this Amendment #2, Licensee shall, at Licensee’s cost, unless otherwise specified herein, comply at all times with the Content Protection Requirements and Obligations set forth in Attachment A of the Agreement, as amended by this Amendment #2.
Content Protection Requirements shall comply with all content protection requirements described in this Agreement for any SD Version created by Licensee;
Content Protection Requirements. The New Schedule B to the Original Agreement is deleted and replaced in its entirety with the Schedule B attached to this Amendment #10 (“Schedule B”); and shall apply to all exploitation of Included Pictures under the Original Agreement, as amended hereby, whether such exploitation takes place during an Early Window VOD Term or otherwise. In the event of a conflict between the terms of Schedule B, as attached hereto, and any other terms relating to content protection or security requirements and obligations set forth in the Original Agreement, as amended hereby, the terms of Schedule B shall control. Licensee Marketing Commitments. Licensee will in good faith make reasonable efforts to promote the availability of Early Window Titles in the Early Window Test in Toronto. Licensee shall match, in the form of marketing spend for the Early Window Test, the amount that Licensor spends on marketing the Early Window Test in Toronto during the Early Window Test Term. Licensee shall brand the Early Window Test as “Home Premiere” or such other brand as Licensor shall specify. Without limiting the generality of the foregoing, Licensee shall promote the availability of Early Window Titles on the Licensed Service as follows (the “Minimum Marketing Requirements”): promotion of each Early Window Title shall utilize marketing tactics including, but not limited to, xxxxxx channel placement, consistent and prominent IPG placement, click-through banners, e-mail blasts, xxxx stuffers, and a dedicated folder branded Home Premiere or such other brand as Licensor shall specify; Each Early Window Title shall include a promotional tag promoting the availability of other Sony VOD titles on Licensee’s service; Licensee may not market with respect to any Early Window Title during the two week period after Widest Theatrical Release of such Early Window Title; Licensee will treat Licensor in a non-discriminatory fashion with respect to its marketing of Early Window Titles vis-à-vis its marketing of titles that other content providers include in an early, pre-DVD release VOD offering during the Early Window Test Term based on a comparable level of title commitment; provided that Licensor shall provide Licensee with a comparable level of support and financial commitment, if any, that other content providers contribute for such marketing; Licensee shall mutually agree with Licensor upon all marketing materials related to Early Window Titles and the Early Window Test; and Each Home Premier...
Content Protection Requirements. [Note – include an addition to Appendix E which applies only to Xbox Services to be supplied by Xxxxxxxxx Xxxxxxxxx and to include Xxx Xxxxx'x wording set out in Xxxxx Xxxxxxx'x email of September 5, 2010]. The following wording is based on the email to FOXTEL on September 8, 2010 submitting wording for consideration as modified by subsequent negotiation, and on the email from Xxxxx Xxxxxxx of Paramount dated September 5, 2010 with Xxx Xxxxx'x suggested wording] Appendix "E" to the Agreement is varied by adding the following provisions:
