Key SBCC Principles and Tactics and Their Application Sample Clauses

Key SBCC Principles and Tactics and Their Application. Principle/Tactic Application Maximized reach NOURISH will ensure that through a selective use of media that all families in the program catchment area, particularly the most vulnerable families, are reached. The development of the Village Health Support Groups (VHSG) and other community-based cadre (community agents, caregiver group facilitators, health workers as supervisor of community agents) will ensure that households can be accounted for and that they are reached. In addition, mass and mobile media, local markets and, community meetings with village and commune chiefs will ensure reach. The media plan that NOURISH will employ will ensure, to the limits of the budget, that families, and the critical actors Principle/Tactic Application Frequency of exposure to project ideas within the family will receive the critical messages as frequently as makes sense and in a format tailored for the activity or venue. For example frequency of home visits will be highest to families with children who are either sick or in the most vulnerable age group (9-11 months). Messages about food diversity will be available through community agents, at markets and through periodic fairs or special agriculture efforts. Although tailored, men/fathers will be reached about similar behaviors that their wives will be hearing about at caregiver groups. NOURISH will adjust frequency of messages based on monitoring data. Saliency of the message and the communication channel NOURISH will use language, tone, themes and images with socio-cultural relevance to each target audience; all products will be pretested for appeal and comprehension and each channel will be selected for its authority or credibility with the audience. NOURISH messages will be designed not only to provide just-in-time information, but also to motivate and stimulate ownership of actions that will sustain behavior over time and reshape social norms. Commitment to change and trial NOURISH will not passively disseminate messages, but rather will engage families, fathers, and caregivers in committing to try a new practice, use a service or a product and then facilitating the trial to the extent possible. Building peer networks for sharing experiences will be critical to building the commitment and the spread of success. Visible proof of change From the length mat that will allow families to gauge their own progress related to healthy growth in their children to household and community check lists and scorecards to track ...