Audience Engagement deliver content which appeals to diverse communities and audiences from the City of Port Xxxxxxx and broader Melbourne
Audience Engagement. The second theme of experimentation for innovation in the creative and cultural content industries concerned new forms of audience engagement, which consisted both in exploring the potential of digital media and in imagining new ways of reaching new audiences, in particular young people and people who usually stay outside the cultural circuits. One of the main aspects of audience engagement revolved around the topic of the latest trends in disintermediation between the creative and cultural content industry and its current and potential audiences. By allowing the producer to generate direct sales, the digital shift seems to push us a step towards “disintermediation”. It offers content creators the opportunity to directly distribute their content on the market. However, while direct provision is beneficial for some, it may not be the ultimate solution for all, especially for smaller companies or companies without strong brand names, as increased marketing costs are likely to follow. On the other hand, the entry of IT players in the distribution of contents generates a move towards “re-intermediation”. INNOCULT offered a sound basis for debating these topics, creating awareness of these processes and discovering new ways to connect directly with audiences. The starting assumption was that producers, distributors, broadcasters, cinema, theatres and all types of cultural organizations need to innovate to attract new generations of audiences. The shortage of entrepreneurship and cross-cutting skills in the CCSI and especially in the media and content industries concerns both emerging sub-sectors as well as very mature ones that undergo a profound digital transformation. These skills are needed for innovation and are crucial in light of labour market changes that the sector is facing. The following assumption was that there is limited cooperation between researchers and between research and industry as well as insufficient coordination of research and development (R&D) efforts, sharing of methods, results, and best practices. For this reason, experts from academia were engaged to explore audience development strategies based on user experiences and journeys and assist in the reflection on how those strategies relate to innovative business models.
Audience Engagement. A process of enhancing audience engagement will include the development of new performance formats, new forms for the dissemination of performances, and new ways to draw audiences more deeply into the performance of orchestral music. The process will be centred round the philosophy that the development of musicians and their engagement with the audience are two sides of the same coin.
Audience Engagement. Our consultants, with a strong foundation in public servant leadership, have curated and executed diverse events to enhance audience engagement. Whether it’s a live, in-person event held at project sites, local educational institutions, convention centers, or virtual gatherings hosted through our YouTube studio in response to the evolving business landscape due to the COVID-19 pandemic, we adapt our strategies to suit the current environment. We are committed to building awareness through impactful presentations, fostering a positive reputation by delivering quality experiences, and effectively conveying our clients’ messages. Recognizing the paramount importance of data tracking and auditing in effective communication, we implement comprehensive feedback mechanisms. This involves live documents integrated into every landing page we create, including feedback forms, surveys, and diligent follow-ups with frequently asked questions, letters, and thank-you cards. Our commitment extends to quarterly internal and external audits, ensuring that we consistently align with our audience’s behavior patterns towards events or projects. By maintaining detailed meeting minutes from every gathering, Masterplan remains dedicated to a holistic approach that enhances audience understanding and elevates the overall engagement experience.
