Communication and Dissemination Plan o Develop a detailed plan by M6 to build a positive reputation, raise societal readiness levels, and gain acceptance. o Base strategy on data from WP5 and stakeholder analysis, with revisions and continuous improvements.
Communication and Dissemination Plan. Berkeley Mental Health, as part of a multi-county effort, will regularly share learning that occurs internally within the local jurisdiction and externally throughout California. Berkeley Mental Health will also participate in cross-county learning opportunities supported by the MHSOAC or its partner organizations. Impact, reach, implementation status and outcomes will be documented in MHSA Annual Updates and Three Year Program and Expenditure Plans and will be shared widely with local community stakeholders. Additionally, Berkeley Mental Health and its partner counties will seek to present the project and its outcomes throughout t e project at statewide conferences, and other relevant conferences.
Communication and Dissemination Plan. Each activity will have a specific report and distribution process, either stand-alone through CHC mechanisms, or jointly with partners as may be appropriate, e.g. through partner affiliation with CHC by thematic or geographic area (regional or national). The final reports will be widely disseminated through the MoH meeting platforms, local partners’ networks, journal articles, and conference presentations. In all cases the intention is to use this learning directly in thematic program areas and across the integrated approach to enhance knowledge, build skills, and improve upon health communication outcomes. See Annexes for more insight into the Communication Plan and Learning Matrix. Notably, the roll-out of the integrated health communication is coordinated through the National Behavior Change Communication Working Group (BCC WG) chaired by the Ministry of Health’s (MOH) Health Promotion and Education Division, in which CHC is a regular participant and technical lead. Underlying the WG’s activities is a collaborative learning and adaptation agenda spearheaded through thematic area Technical Working Groups (TWGs) that addresses 1) identification, collection and dissemination of evaluation findings, 2) research utilization for continuous quality improvement, and 3) continuous exchange of knowledge including data and lessons learned in health communication. At the district level, CHC regional staff coordinate activities with District Health Teams, and work specifically with District Health Educators and champions/VHTs to support IPC. As an ongoing process of learning and adaptation, CHC works closely with regional staff to keep stakeholders updated on program progress and research findings during regular meetings with the District Health Teams. Also, community IPC support networks such as champions/VHTs activities delivered either door-to-door or through community dialogue sessions will provide opportunity for regular household feedback and exchange of information and updates on project findings. At the end of the project after evaluative findings have been consolidated CHC will hold data dissemination and interpretation meetings with stakeholders at the national and regional/community levels. CHC will support development of multiple types of knowledge products for dissemination that will target different audiences for optimal learning and utility. Considerable attention will be paid to the implications of the project experience with regard to the effective...
Communication and Dissemination Plan
