Market Introduction Program Sample Clauses

Market Introduction Program. We may require you to conduct a market introduction advertising and promotional program for the Restaurant prior to and after its opening and to expend not less than $5,000 for such purpose, exclusive of the cost of food, that we specify for use in the market introduction program. The market introduction may be conducted over an approximate 6-month period which will be determined by us. Such advertising and promotion will utilize the marketing and public relations programs and media and advertising materials we have developed or approved, and is separate from your other marketing and advertising requirements.

Market Introduction Program. You must conduct initial marketing for the Franchised Business for a three (3) month period beginning up to two (2) weeks prior to and not later than the Opening Date (“Market Introduction Period”). We will provide to you a recommended market introduction plan template for use during the Market Introduction Period (“Market Introduction Plan”) and approved advertising and promotional materials for the Franchised Business (“Market Introduction Program”). You may modify the Market Introduction Program to meet your local market needs. In addition to the Marketing Kickoff meeting (which is included in our initial training program), we will provide to you an additional two (2) hours of consultation in the development and customization of your Market Introduction Plan. This may include determining the appropriate media mix and associated costs and appropriate messaging. If requested or required, we may also refer you to a preferred vendor or advertising agency to assist you with your local market needs. You must pay all invoices charged by the preferred vendor or advertising agency. We must review and approve in writing the Market Introduction Plan for your Franchised Business, including total expenditures. You will be required to spend at least $15,000, but no more than $35,000, under your Market Introduction Plan. In certain circumstances, you may nonetheless want to spend more than this amount. At our request, you must submit appropriate documentation to verify compliance with your expenditure obligation under the Market Introduction Plan.