MARKETING RELATIONSIDP; MERCHANT REFERRALS Sample Clauses

MARKETING RELATIONSIDP; MERCHANT REFERRALS. 2.1 Marketing; Referral of Merchants to NOV A. (a) The Bank will actively, and through the use of all reasonable efforts, cooperate with NOVA, exclusively, in marketing Merchant Bankcard Services to merchants and prospective merchants (including the customers of the Bank). Such marketing services and assistance shall includes, without limitation, the distribution by the Bank of promotional and informational materials and supplies relating to the Merchant Bankcard Services conducted by NOVA and such other services and assistance as may reasonably be requested by NOVA. NOVA will provide the Bank access to all merchant applications and merchant agreements to be used in connection with the Merchant Bankcard Services, including supplies for cash advances to be effected by the Bank. The Bank covenants and agrees that it will only use and provide to merchants the applications and merchant agreements, and advertising, marketing, promotional and other related materials (collectively, "Auxiliary Documents"), supplied by or at the direction of: or approved in writing in advance, by NOV A. From time to time NOVA and the Bank shall, upon mutual agreement and at a reasonable cost to be borne by NOVA, develop enhanced promotional services, such as the provision of sales or marketing personnel or employee incentives for the Bank to undertake on behalf of NOVA. Further, the Bank shall provide to NOVA such office space at the Bank's locations as reasonably requested by NOVA, and as agreed by the Bank (b) During the term of this Agreement, and subject to the historical and reasonably anticipated future needs and performance of the portfolio governed and generated hereunder, NOVA will, at its expense, dedicate one (l) full-time sales employee (the "Sales Representative") to the development of its Merchant Bankcard Services business (as applicable) with the Bank and the Bank’s customers. The name and office location of the initial Sales Representative is set forth on Schedule 2.1(b) hereto. (c) The Bank agrees to refer exclusively to NOVA any merchants, financial institutions, independent sales organizations, or other associations, institutions, organizations, entities, or other Persons that inquire about, request, or otherwise evidence an interest, to the Bank's knowledge, in Merchant Bankcard Services.. All such referrals shall be communicated to NOVA by the Bank in a manner to be mutually agreed upon by the parties hereto. Upon any such merchant referral, NOVA shall process...
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Related to MARKETING RELATIONSIDP; MERCHANT REFERRALS

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