MARKETING STRATEGY IN MAJOR MARKETS Sample Clauses

MARKETING STRATEGY IN MAJOR MARKETS. The Management Committee shall establish a Marketing Committee which shall be responsible for developing a marketing strategy for each Product on a country-by-country basis within the Major Markets. The marketing strategy for each year shall be included in a marketing plan that is approved by the Management Committee (as so approved, a "Marketing Plan"). Each Collaborator shall appoint 50% of the permanent and alternate members of the Marketing Committee. Any action or decision by the Marketing Committee must be authorized by the approval of a majority of each party's designated members on the committee, unless otherwise specified in this Agreement. If the Marketing Committee can not agree on a particular matter, the matter shall be submitted for resolution to the Management Committee. If the Management Committee can not agree on a particular matter, the matter shall be submitted for resolution in accordance with Article 15 hereof. Without limiting the Marketing Committee's functions, the Marketing Committee shall, subject to the Management Committee's approval of the Marketing Plan and subject to Section 4.6: (i) select the Trademark and the form of label, package insert and packaging for each Product in each Major Market, subject to Section 9.7 hereof; (ii) determine the pricing and reimbursement strategy for each Product in each Major Market; (iii) coordinate pre-launch activities for Products in the Major Markets, including symposia and other marketing efforts; (iv) establish the schedule for Product launch in each Major Market;
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Related to MARKETING STRATEGY IN MAJOR MARKETS

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  • Curriculum Development This includes the analysis and coordination of textual materials; constant review of current literature in the field, some of which are selected for the college library collection, the preparation of selective, descriptive materials such as outlines and syllabi; conferring with other faculty and administration on curricular problems; and, the attendance and participation in inter and intra-college conferences and advisory committees.

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