Responsibility for Development of Marketing Plan. Development and implementation of the Hotel’s individual marketing program will be accomplished substantially by Hotel Personnel, with periodic assistance from Corporate Personnel with marketing sales expertise. Any such assistance rendered by Corporate Personnel shall be at no cost to Owner or the Hotel for such Corporate Personnel’s time, but Owner shall pay for the reasonable Out-of-Pocket Expenses (which shall be Operating Expenses) incurred by Manager in connection with such assistance, subject, however, to approval by Owner of such Out-of-Pocket Expenses in connection with the approval the Proposed Operating Plan and Budget in accordance with the provisions of Section 2.18 of this Agreement, and provided that the services are properly identified and justified and represent the most efficient alternative available to Manager. The program shall comply with Manager’s sales, advertising, and public relations policies and corporate identity requirements, as they may be modified from time to time, except to the extent such cost is included in costs allocable to the Hotel and reimbursable to Manager under Section 3.4 of this Agreement. Such requirements currently include the following: (a) the “Omni” logotype must be the only logotype or symbol used to identify the Hotel; (b) Owner must obtain Manager’s consent prior to publishing any Hotel advertising materials or implementing any advertising programs of its own; and (c) if required by Manager, the Hotel must participate in all promotional and marketing programs of Manager and its Affiliates for so long as they are continued. The cost of the development and implementation of the Hotel’s marketing program shall be an Operating Expense and the estimated costs for each Operating Year will be included in the Approved Operating Plan and Budget for such Operating Year. For the first five (5) Operating Years of the Hotel, at least twenty five percent (25%) of the total annual marketing budget for the Hotel shall be devoted to the Hotel’s specific marketing program.
Responsibility for Development of Marketing Plan. Development and implementation of the Hotel's individual marketing program will be accomplished substantially by Hotel Personnel, with periodic assistance from Corporate Personnel and Asset Manager with marketing sales expertise. Any such assistance rendered by Corporate Personnel shall be at no cost to Corporation or the Hotel for such Corporate Personnel's time, but Corporation shall pay for the reasonable Out-of-Pocket Expenses (which shall be Operating Expenses) incurred by Manager in connection with such assistance, subject, however, to the provisions of Section 2.18 of this Agreement. The program shall comply with Manager's sales, advertising, and public relations policies and corporate identity requirements, as they may be modified from time to time, except to the extent such cost is included in costs allocable to the Hotel and reimbursable to Manager under Section 3.4 of this Agreement. Such requirements currently include the following: (a) the "HILTON" logotype must be the only logotype or symbol used to identify the Hotel; (b) Corporation must obtain Manager's consent prior to publishing any Hotel advertising materials or implementing any advertising programs of its own; and (c) if required by Manager, the Hotel must participate in all promotional and marketing programs of Manager and its Affiliates for so long as they are continued. The cost of the development and implementation of the Hotel's marketing program shall be an Operating Expense, and the estimated costs for each Operating Year will be included in the Operating Plan and Budget for such Operating Year.
