Target Market Segment Strategy. The owner/s of Big Ma’s Kitchen are targeting the following individuals for their target markets: ● Household income of upwards $30,000 ● Between the ages of 5 and 85 ● Gender demographic (60% female, 30% Male) ● Living or staying within 5 mile radius of the subject location ● Tourists The target groups were selected primarily because of location, the setting that is designed to appeal to the target markets and the fact that the target markets do not have any venues comparable to the subject. In fact, the closest direct comparable are located 100 miles away in areas that are less urban and less upscale and modern.
Target Market Segment Strategy. Fish Favourite intends to cater to the bulk of working class and business people in Kenya . We have chosen this group for several important reasons. It is our goal to be "the extraordinary traditional food place" and we believe that the age group from 25 to 60 is the primary age where brand building efforts could take place. They are on reliable incomes and seek a value/price/healthy eating habits that will not stretch their budgets. Our secondary target is the tourists and the youth especially college going students, which are a heavy lounge/restaurant user group. They are more flexible in budgets and seek more than a value/price relationship. Our lunch strategy is dual purposed. First, we are featuring fresh fish to fill Kenya's craving for good affordable food as most ideas of lunch is a good meal. Second, we want to keep the price point at lunch as fair as possible to keep us in competition with other traditional food outlets. At Kshs. 400 for a medium size fish and ugali, Kshs.600 for big size and 1000 for family size, and given the wide varieties of carbohydrates such as rice, ugali and chips that one can choose from we are only slightly above the segment, but we offer much more excitement than the rest of the competition. The said food can also be served for take away for those who want to enjoy the meal in the confort of their homes and with family.
Target Market Segment Strategy. Take-Out Pizza, Inc. will focus on its target market, low-to-middle class residents in the Local Bay area, along with local businesses that are located inside or outside the Local Bay Industrial Park. Typically, according to our own market survey, the target individual customers prefer to order pizza more than once a month, as an occasional alternative to an expensive and time-consuming lunch or dinner. Businesses prefer to order pizza for their employees, or on different occasions or less exclusive business events. We will strive to establish a reputable image from that target market's perspective, by offering excellent quality New York-style pizza, convenience, expedient delivery services, service excellence, and by partnering with local businesses and other interested organizations in our community. By always focusing on meeting or exceeding our customers' needs, wants and expectations, we will be able to build customer loyalty and word-of-mouth sales that many of our competitors are lacking.
Target Market Segment Strategy. Industry Analysis
Target Market Segment Strategy. Finally Voyage will focus on the sale and promotion of virtual tourism primarily to individuals, but also to corporate clients in the Midwest area starting with Nebraska.
Target Market Segment Strategy. As indicated by the previous illustration, Royal Spa must focus on the local clientele but never forget tourist customers that will also bring about 35% of the spa’s profit.
Target Market Segment Strategy. The dominant target market for V’s Tea Bar is a regular stream of local residents. Personal and expedient customer service at a competitive price is key to maintaining the local market share of this target market.
Target Market Segment Strategy. As indicated by the previous table and Illustration, we must focus on a few hundred well-chosen potential customers in the United States. These few hundred technology companies are the key customers for ABC Company.
Target Market Segment Strategy. The target market segment for the CDV revolves around the LMS business partners that are selected. The GNC Corporation emphasizes its retail outlets as a source of its products. Both Xxxxxxxx and Herbalife emphasize MLM selling of their products through their network of independent contractors. The Herbalife is structured for order entry through its provisioning centers which provides an easy transition for LMS product ordering. For this reason, Herbalife is chosen as the LMS MR Business partner. NutriSystem has initiated a nationwide ad campaign to attract seniors to their CP weight management programs. The wide visibility of their product is a double edge sword for attracting LMS clients. First, the familiarity of NutriSystem through its widespread advertising may have inspired some LMS clients to signup independently of LMS CDV. Second, LMS agents will have low resistance in conveying the NutriSystem name brand to potential clients. The NutriSystem is chosen as a strategic business partner because they use home delivery of their products similar to LMS.
Target Market Segment Strategy. The marketing strategy for [YOUR COMPANY NAME] will be to capitalize on its location, on route to the Florida Keys, to attract and gain market share. The tourist segment will be targeted through highly visible on-site signage that projects the two major name brands located at the station; [YOUR COMPANY NAME] and [YOUR COMPANY NAME]. Friendly service and fresh products will be the marketing focus for the locals, who have a choice of stations to pick from. Moreover, the Company will build on its reputation for having a large variety of items related to fishing and boating. In summary, the strategy will consists of advertising the Company's major brands, friendliness, fresh quality, and variety.
