TECHNICAL SPECIFICATIONS PHASE ONE – Development of a strategy for brand of destination Bulgaria Sample Clauses

TECHNICAL SPECIFICATIONS PHASE ONE – Development of a strategy for brand of destination Bulgaria consulting on the brand and development of analysis and further studies 1. ACTIVITY 1: Analysis of the results, achieved throughout the implementation of Project 1 “Marketing Researches and Evaluation of Effectiveness of the Nationwide Marketing” under the OPRD, and additional researches. In the execution of ACTIVITY 1 from the Project the TENDERER must analyze the results from the following conducted researches, which were completed in Project 1 “Marketing Researches and Evaluation of Effectiveness of the Nationwide Marketing” under the OPRD: • Researches onto foreign visitors in Bulgaria – Summer 2009; • Researches onto foreign visitors in Bulgaria – Winter 2009/2010; • Researches onto foreign visitors in Bulgaria – Summer 2010; • Researches onto foreign visitors in Bulgaria – Out-of-Tourist Seasons 2009; • Researches onto foreign visitors in Bulgaria – Specialized Tourist Flows – 2009; • Research onto demand of tourist products and services by Bulgarian citizens, who arrange holidays out-of-tourist seasons (Fall 2009, and Spring 2010). It should be taken into account, as well, the nature and number of tourists who practice specialized forms of tourism during the active seasons of 2009 and 2010; • Research onto demand of tourist products and services by Bulgarian citizens, who arrange holidays in the country in the active tourist seasons (Season 2009 and Winter 2010), including the nature and number of tourists, who practice specialized forms of tourism during the active seasons (Summer and Winter) in 2010; • Researches onto the situation in 10 generating markets. These researches include the following countries: Germany, UK, Greece, Ukraine, Serbia, Romania, Turkey, Russia, Sweden and the Czech Republic; The TENDERER must conduct additional researches, which were not subject of the Project 1 of the OPRD. These additional researches should include: • Analysis of the branding strategies of competitive destinations; • Researches onto awareness of Bulgaria as a tourist destination among key audiences, associations, uniqueness, characters, and values, pre-defined by the potential tourist; • Research on the practices of the State Agency on Tourism, Ministry of Economy, Energy and Tourism, Bulgarian tourist sector and the non-government organizations, actively operating in the tourist sector and branding of Bulgaria as a tourist destination; • Analysis of prospective markets offered by the tenderer. The TENDERER must offer additional analyses and marketing res...
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